1. Overview of milk powder market
The milk powder market refers to the sales market of dry milk powder products made from cow\’s milk, goat\’s milk, etc. through processing, dehydration and other processes. With the improvement of people\’s living standards and changes in consumption concepts, milk powder has become one of the indispensable daily foods for many families. At present, the global milk powder market continues to expand, especially in such emerging markets, the demand for milk powder continues to grow.
2. Comparative analysis of domestic and foreign milk powder markets
1. Foreign markets
Europe is one of the largest milk-producing regions in the world. In Europe, France and Germany are the largest consumers. In Asia, Japan and South Korea have higher consumption of milk powder.
2. Domestic market
It is one of the world\’s largest milk importers. In China, infant formula milk powder occupies a major market share. Due to quality problems and the proliferation of fake products, supervision of imported milk powder has been strengthened in recent years and the development of local brands has been promoted.
3. Current status of infant formula milk powder market
1. Market size
According to statistics, the infant formula milk powder market reached approximately 260 billion yuan in 2019, and is expected to maintain rapid growth in the next few years.
2. Brand competition
Currently, well-known milk powder brands at home and abroad have a certain share of the market, including international brands such as Wyeth, Abbott, and Mead Johnson, as well as local brands such as Yili, Mengniu, and Feihe. As consumers\’ requirements for product quality and safety continue to increase, local brands are also constantly improving their technology and quality levels.
4. Milk powder market development trends
1. Healthy milk powder will become a new growth point
As consumers\’ demand for healthy food increases, healthy milk powder will become a new growth point in the future milk powder market. This type of product has higher nutritional value and better health effects.
2. Online sales channels will be further expanded
As emerging channels such as e-commerce and social media continue to account for an increasing share of the consumer purchasing process, online sales channels will become one of the important sales channels in the milk powder market.
3. Brand competition will become more intense
As consumers’ requirements for product quality and safety continue to increase, competition among brands will become more intense. Brands need to improve their market competitiveness by improving technology and quality levels, strengthening marketing and services, etc.
To sum up, the milk powder market is a market full of opportunities and challenges, and will continue to grow rapidly in the future. In this market, brands need to continuously improve their technology and quality levels, and expand market share through online sales channels. At the same time, supervision of the milk powder industry should also be strengthened to protect the rights and interests of consumers.
