Analysis of investment costs of joining a maternal and child products store
As a rapidly growing industry, the maternal and infant products market has gradually attracted people\’s attention. Joining a maternal and infant product store has become the entrepreneurial direction of many people nowadays, but how much does it cost to invest in a maternal and infant product store? This article will analyze the relevant investment costs from four aspects: store rent, staff wages, product purchase and advertising. Please continue reading.
Store rental
As a physical store, the store rent for a maternal and baby products store must be a big expense. Different rental locations will affect the rental price. For example, rents in commercial areas are relatively high, while rents in residential areas are relatively low. Compared with other cities, rents in first-tier cities are generally higher, while rents in second- and third-tier cities are relatively low. It should be noted that when selecting a site and leasing a contract, it is necessary to understand the surrounding commercial facilities and traffic conditions, and to avoid reducing passenger flow due to environmental problems.
Staff salary
The salary expenses of maternity and baby product store staff also occupy a large amount of expenses. At least one experienced store clerk is required, as well as one responsible for store finance and management. Depending on the city and region, the salary of employees will be different. If you require the clerk to have relevant experience or education background, which will be at a high level, the corresponding salary will be higher.
In addition, in order to ensure that customers get the best shopping experience, you need to recruit some enthusiastic sales staff in front of the counter or in the store area to promote products and service traffic. Their salaries will also increase your personnel expenses. These factors should all fully considered.
Incoming goods
The purchase of goods is also one of the aspects of store opening costs that must be paid great attention to. Maternal and infant products are updated very quickly, and inventory changes quickly. In order to attract consumers, stores must have enough goods on hand, and they also need to order large quantities of products. The purchase demand is determined according to the market\’s sales cycle. For seasonal products, the purchase plan must also be adjusted according to market conditions, budget control should be carried out, and large inventories and excess hoarding should be avoided.
Promotional Advertisement
In order to attract more customers to the store, the publicity expenses required by the store cannot be ignored. The maternal and infant industry is still very popular when it fits the market environment, so our merchants should make good use of this opportunity. Through platform advertising, merchants can use advertisements on the Internet, mobile apps, or even updated electronic billboards to attract customers to buy and buy, easily achieving publicity effects. Cheap can also sell quality, and the effect is obvious!
Summary
The above are the relevant expenses that need to be considered when investing in a maternal and child product store. As an entrepreneur, detailed investment planning in advance is king. You must not rush for success. Being thoughtful and stable in preparation is the core. There are many successful entrepreneurs on the forum. Everyone is welcome to give advice and come together to explain your entrepreneurial experience!
