The ranking of the top ten milk powder brands in China has been announced. Do you know?
Recently, China\’s infant milk powder industry authoritative organization released a ranking of the top ten milk powder brands in China in 2019, including infant formula milk powder and children\’s formula milk powder. The following is a detailed introduction to these ten brands from four aspects: brand history, product quality, brand reputation and marketing promotion.
Brand History
1. Nestlé
Founded in 1866, Nestlé is one of the oldest food companies in the world. Nestlé infant milk powder was launched early and has a history of decades. In addition, Nestlé’s raw materials come from Australian dairy companies with high quality assurance.
2. Mead Johnson
Founded in 1996, Mead Johnson is one of the world\’s largest nutritional supplement manufacturers and the foreign-owned milk powder brand with the largest market share in China. Mead Johnson adheres to strict production standards and raw materials are sourced from the world\’s leading dairy suppliers.
Product quality
1. Wyeth
Wyeth has its own research team and technical laboratory to develop high-quality, highly nutritious infant formula milk powder with scientific and rigorous methods. At the same time, Wyeth has also established a production base in mainland China and implemented a number of quality control measures, such as testing based on advanced technology and a strict quality control system.
2. Abbott
Abbott is a brand owned by Johnson & Johnson in the United States. It started in the 1950s and is a leading brand in the infant nutrition industry. Abbott insists on using high-quality raw materials and takes multiple quality control measures to ensure product quality, such as raw material screening and strict production process management.
Brand reputation
1. Beingmate
Beingmate was founded in 1992 as a joint venture by a British pharmaceutical company. It is one of the brands of Dingsheng Group. It takes \”technology ~ care ~ life\” as its corporate mission and \”health ~ joy ~ companionship\” as its brand concept, insists on high quality, and allows more families to enjoy a healthy life.
2. COFCO
COFCO is one of the largest grain, oil and food companies in China, with a retail network covering many countries and regions around the world. COFCO infant milk powder uses high-quality raw materials and has a scientific and nutritionally balanced formula, which is favored by consumers.
Marketing Promotion
1. Bullpen
Niulan is excellent in marketing and promotion. It vigorously promotes large-scale brand activities such as \”Happy Niulan in the Autumn\”, which not only attracts many consumers but also increases brand awareness. In addition, Niulan has launched different versions of milk powder for different age groups to meet the needs of different consumers.
2. Golden crown
Jinlingguan is loved by consumers because of its unique formula and solid marketing promotion. Jinlingguan has carried out a number of marketing promotions, such as cooperating with Internet celebrities, sponsoring children\’s painting competitions and other activities, which further increased brand awareness, reputation and reputation.
Summary
The above ten brands are all leaders in China\’s infant milk powder market. They all have their own characteristics in terms of brand history, product quality, brand reputation and marketing promotion. removeWhen consumers purchase milk powder, they can choose products suitable for their babies based on their needs and budget. However, no matter which brand you choose, you must choose a regular and reliable merchant to ensure the health and safety of your baby.
