Where does Heinz milk powder rank? How is the market sales situation?
In recent years, with China\’s population growth and economic prosperity, the infant milk powder market has also shown a booming trend. Among milk powder brands, Heinz milk powder is well-known to the public in the market, so where does Heinz milk powder rank? How is the market sales situation? The following is a detailed explanation from four aspects.
1.Brand introduction
As one of the world\’s most well-known food brands, Heinz is an old brand with a history of more than 130 years. It owns famous Johnson\’s, Heinz and other brands. Among them, Heinz milk powder, as a brand of Heinz, has entered the Chinese market since 1996. The company claims that its milk powder uses milk produced in New Zealand and covers more than 50 countries and regions around the world.
2. Market sales of Heinz milk powder
In the Chinese infant milk powder market, Heinz milk powder has always occupied a certain market share. According to the \”2020 China Infant Formula Milk Powder Market Comprehensive Research Report\” released by the milk powder industry data agency Leqiao United Intelligence, its sales in 2019 were 2.839 billion yuan, ranking 12th, with a market share of 1.9%. However, due to some product controversies, the performance of Heinz milk powder in the domestic market is not ideal.
3. Official caliber of Heinz milk powder
As a well-known brand, Heinz milk powder has always emphasized the safety and health of product quality and responded to some industry doubts. The company claims that its milk powder uses the world\’s top production equipment and process technology, uses New Zealand raw materials, strictly implements international safety standards, and conducts professional testing in every link to ensure the safety of product quality.
4. How to choose the appropriate brand and model of milk powder
Regarding the choice of infant milk powder, professional doctors will give parents some scientific and reasonable suggestions. When purchasing milk powder, it is best to choose formal channels. Specifically, China\’s milk powder market has experienced a series of turbulent events. In order to ensure product quality and safety, consumers are best to choose big brands, regular manufacturers, and regular channels when purchasing milk powder, and refer to market reviews to choose the right one. Brand and model of milk powder.
Summary
Heinz milk powder ranks 12th in the market by sales. Although its performance in the domestic market is not ideal, Heinz milk powder has always emphasized the safety and health of product quality. The company claims that it uses the world\’s top production equipment and process technology. , using New Zealand raw materials and strictly implementing international safety standards. Therefore, choosing to purchase milk powder through formal channels and referring to market reviews is an important reference for consumers to determine the appropriate brand and model of milk powder.
