1. Historical background of Feihe milk powder
1.1 The brand origin of Feihe milk powder
Feihe milk powder is one of the well-known infant formula brands. It was founded in 1985 and is headquartered in Harbin, Heilongjiang Province. The brand is committed to providing consumers with high-quality, safe and healthy infant formula milk powder products, and is deeply trusted and loved by consumers.
1.2 The development history of Feihe milk powder
Since its establishment, Feihe milk powder has been adhering to the concept of \”natural, scientific and healthy\”, constantly innovating research and development technology and products, and improving quality and service levels. After years of development and growth, it has become one of the leading domestic infant formula milk powder companies and has extensive influence in the international market.
2. Quality problems of Feihe milk powder in recent years
2.1 The origin of Feihe milk powder
In early December 2019, some netizens exposed Feihe milk powder’s quality problems such as “insufficient protein content” and “excessive additives”. Since then, the quality issues of Feihe milk powder have attracted widespread attention and discussion.
2.2 Feihe milk powder’s response
In the face of external doubts, Feihe milk powder responded quickly and stated that it would conduct comprehensive testing and investigation of the products involved, and promised to take effective measures to protect the rights and interests of consumers. At the same time, Feihe milk powder also stated that it will strengthen internal management and supervision to improve product quality and safety levels.
2.3 Rectification measures for Feihe milk powder
In order to solve quality problems, Feihe milk powder has adopted a series of rectification measures, including strengthening raw material procurement, optimizing production processes, and improving product testing capabilities. In addition, Feihe milk powder also strengthens communication and cooperation with regulatory authorities to jointly promote the standardized development of the industry.
3. Quality assurance system of Feihe milk powder
3.1 Feihe milk powder brand concept
Feihe milk powder has always adhered to the brand concept of \”natural, scientific and healthy\” and is committed to providing consumers with high-quality, safe and healthy infant formula milk powder products.
3.2 Feihe milk powder quality assurance system
In order to ensure product quality and safety, Feihe milk powder has established a complete quality assurance system, including raw material procurement, production technology, product testing and supervision. In addition, Feihe milk powder also actively carries out social responsibility activities and pays attention to the health and well-being of consumers.
4. How consumers should choose infant formula milk powder
4.1 Choose a well-known brand
When choosing infant formula milk powder, consumers should try to choose well-known brands, which can better protect product quality and safety.
4.2 Pay attention to product ingredients and nutritional value
When purchasing infant formula milk powder, consumers should carefully check the product ingredient list and nutritional value table, and make selections based on the age and physical condition of the baby..
4.3 Pay attention to product quality inspection reports
When purchasing infant formula milk powder, consumers can pay attention to relevant product quality inspection reports and refer to the reviews and experiences of other consumers.
To sum up, Feihe Milk Powder is an infant formula milk powder company with a long history and wide influence. Its product quality and safety level are highly trusted by consumers. Although there have been some quality problems in recent years, Feihe milk powder has taken effective measures to rectify and improve it. At the same time, consumers are reminded to choose well-known brands, pay attention to product ingredients and nutritional value, and pay attention to when purchasing infant formula milk powder. Product quality inspection reports, etc.
