How to create a comfortable and warm shopping environment in the maternity and baby store decoration design?
Maternity and baby store decoration design drawings need to be considered from many aspects to create a comfortable and warm shopping environment. In this article, we will elaborate on the following four aspects: color matching, light design, atmosphere creation and display layout.
Color matching
Color is one of the most important elements in maternity and baby store decoration. Usually, we choose warm and pastel colors like pink, blue, yellow, etc. as the main colors. These colors can make customers feel comfortable and warm. At the same time, when choosing decoration colors, we also need to consider the color stimulation required by infants and young children of different ages. For babies 0-3 months old, we can choose light pink or light blue as the main color; for children over 3 months old, we can add more bright colors, such as orange, yellow, etc.
Colors needed by pregnant and new mothers
In addition, we also need to consider pregnant and new mothers. They need some calm and calm environment, so we can choose off-white and plain blue based on the entire store.
Color matching and division
At the same time, we also need to pay attention to the matching and division of colors. The colors of different functional areas need to be consistent. For example, soft bedding for babies must be in light colors throughout.
Light design
The lighting design of maternal and child stores is also very important. Light can affect the overall atmosphere of an environment. We need to choose soft and even light. This kind of light can relax customers\’ eyes and make the atmosphere of the store more comfortable.
Types of light
When choosing light, we can choose natural light or yellow warm light. These lights can relieve stress and fatigue, making customers more happy.
Light adjustment
At the same time, we also need to consider the adjustment of the light. In different time periods, the brightness of the light can also be adjusted appropriately. For example, when browsing Sulwhasoo and other baby skin care products, you can turn on weaker lights, which can make the products more vivid, thereby attracting customers\’ attention and strengthening the Consumer purchase intention.
Creating the atmosphere
The decoration of a maternal and child store must not only be comfortable and warm, but also create a special atmosphere. The creation of atmosphere is mainly achieved through multiple elements such as brand LOGO, cultural elements, pictures, sounds, etc.
Brand’s LOGO
First of all, we need to choose a good brand LOGO and condense the brand concept and characteristics into the LOGO. The LOGO should convey the brand concept as directly and concisely as possible. For example, the LOGO named Mibaolu brand and the trademarks of the brand\’s flagship products \”Mibaolu milk powder\” and \”Mibaolu imported maternal and infant products from the United States\” all have cute animals. The pattern makes mothers and babies feel friendly and warm after seeing it.
Sound design
Secondly, we also need to consider the sound design. Maternity and baby stores usually play soothing light music or natureThese sounds can relax people and reduce psychological stress.
Cultural elements and images
At the same time, cultural elements and pictures are also very important in the atmosphere design of maternal and infant stores. We can add some baby-related pictures, sculptures and other items to the store, which can also make customers feel comfortable and warm at home. The themes of the pictures mainly focus on the souls of mothers and babies and parenting methods, including \”praising mothers for their hard work\” and \”Ambella brand image promotion pictures\”. At the same time, some devices in the store are equipped with music and lighting to attract consumers to the maximum extent.
Display layout
Displays should be as reasonable and effective as possible to increase the attractiveness of goods and promote sales.
Classic display method
In the window design of maternity and baby stores, the classic display method is a very common way. This layout method can directly transform the theme or elements of the product into the display content in the window, making the products more attractive to consumers.
Other display methods
In addition, there are different display methods such as pull-in type, sprinkled surface, modeling surface, etc., which can increase the attractiveness of the product. Different products need to be displayed in different ways. For example, products suitable for babies aged 0-3 can be displayed together with strollers and strollers to attract people\’s attention.
The location and number of salesmen
Finally, we also need to consider the location and number of salespeople. Everyone has their own work area, which makes it easier for customers to reach salespeople without worrying about being disturbed by other customers. At the same time, the number of salesmen in the store also needs to be reasonably allocated to better provide services and display products.
Summary
The decoration design drawings of maternal and infant stores need to take into account many factors such as color matching, light design, atmosphere creation and display layout. As long as we comprehensively consider these factors and create a warm, comfortable, attractive and brand-specific maternal and child store, we can convey the warmth of home to consumers.
