The brand with the leading market share – Nestlé
Milk powder, as one of the infant foods that people attach great importance to, has always been a hot topic in market competition. However, among the many milk powder brands, one brand enjoys the highest market share, and that is Nestlé. Judging from a series of data, Nestlé’s advantages are very obvious.
Quality Assurance
For good milk powder brands on the market to survive and develop, quality is the top priority. As a long-term player in the milk powder industry, Nestlé has established leading resource advantages and manufacturing experience. From the selection of formula raw materials to the control of the production process, Nestlé has strived for excellence. This ensures the quality and safety of milk powder and wins the favor of parents. Therefore, Nestlé\’s brand image has long been deeply engraved in the hearts of consumers.
Word-of-mouth effect
In an era when everyone complains that milk powder is not easy to use, many parents will pay more attention to the reputation of other parents as an important factor in choosing a brand. Nestlé has done a very good job in brand promotion, using various media to spread all kinds of positive energy and build a very good word-of-mouth effect. In addition, after consumers obtain milk powder, they will have a deeper impression of the brand after seeing various slogans on Nestlé packaging, thereby strengthening market entry.
Breadth and depth of product line
In addition to some basic products, Nestlé also produces milk powder products corresponding to different stages, four-level formulas, making consumers more willing to buy. Nestlé\’s various series of milk powder products focus on taking care of the nutritional needs of babies at different growth stages, such as the eye and brain development stages of newborns, vegetable milk powder with dietary fiber and the same six kinds of chlorophyll as adults, etc. In addition, Nestlé’s product line depth is also very good. For example, the Kinship milk powder, gold milk powder, and blue milk powder have done very well in TVC and other promotions, and the recycling and word-of-mouth effects are very obvious.
Price competitiveness
Compared with other milk powder brands of the same type, such as Moen and Britain\’s No. 1 Breast Milk, Nestlé\’s prices are not very high, but very reasonable. This is also one of the important factors why Nestlé has been able to maintain its market leadership position. Although there are some small brands of milk powder that are cheaper than Nestlé, the quality and taste of these milk powders are also inferior to Nestlé.
Summary
Among the many milk powder brands, Nestlé leads the market share. Nestlé has performed well in terms of quality assurance, word-of-mouth effect, breadth and depth of product lines, and price competitiveness. Therefore, Nestlé, as the leading brand in the milk powder market, will have better possibilities in future market development and market competition.
