1. Brand introduction of Feihe milk powder
Feihe milk powder is an infant milk powder brand from China. It was founded in 2003 and is headquartered in Harbin, Heilongjiang Province. The brand is known for its high quality, high technology and high service, focusing on providing nutritious, safe and reliable milk powder products for infants and young children. Currently, Feihe has become one of the leading infant milk powder brands in the domestic market.
2. Introduction to Feihe milk powder products
2.1 Feihe Gold Series
Feihe Gold Series is one of the brand\’s most popular series, including two different specifications: 0-6 months and 6-12 months. This series adopts a unique \”three-stage\” formula, which can meet the changing nutritional needs of babies at different growth stages. In addition, the gold series also adds probiotics and other nutrients to help babies grow healthily.
2.2 Feihe Organic Series
Feihe Organic Series is made from 100% organic certified raw materials. This series not only has the nutritional ingredients of the gold series, but also adds a variety of organic ingredients such as organic whey protein and organic vegetable oil. These ingredients can not only improve the nutritional value of milk powder, but also ensure the safety of milk powder.
2.3 Feihe Special Formula Series
Feihe’s special formula series is specially designed to meet the special needs of babies. This series includes various types such as hypoallergenic, high-energy, and high-protein, which can meet the needs of different babies. In addition, Feihe\’s special formula series also adds a variety of nutrients to help improve your baby\’s immunity and intellectual development.
3. Feihe milk powder production technology
Feihe milk powder adopts internationally advanced production technology and equipment, and has passed ISO9001 quality management system certification and HACCP food safety management system certification. In addition, the brand has adopted a number of measures such as closed production workshops and zero-contact automated production lines during the production process to ensure the quality and safety of milk powder.
4. Feihe milk powder sales channels
Currently, Feihe milk powder has established complete sales channels across the country, including online and offline. Online, the brand has opened flagship stores on major e-commerce sites and has its own sales channels on social media such as WeChat and Alipay. Offline, Feihe milk powder has established a number of physical stores and specialty stores across the country, which can provide consumers with a more convenient shopping experience.
5. Market performance of Feihe milk powder
As one of the leading infant milk powder brands in the domestic market, Feihe milk powder has always performed well. According to statistics, in the third quarter of 2019, Feihe milk powder\’s market share reached 14.6%, ranking second in the domestic market. In addition, Feihe milk powder has also achieved good results in overseas markets and has an extensive sales network in Southeast Asia, the Middle East and other regions.
6. Future development prospects
As consumers’ requirements for the safety and nutritional value of infant and young child products increase, and supervision of related industries strengthens, Feihe milk powder has broad prospects for future development. The brand will continue to launch more technological, safe and nutritious products, continuously improve its brand competitiveness, and provide consumers with better products and services.
【Abstract】
Feihe milk powder is an infant milk powder brand from China. It was founded in 2003 and is headquartered in Harbin, Heilongjiang Province. The brand is known for its high quality, high technology and high service, focusing on providing nutritious, safe and reliable milk powder products for infants and young children. Currently, Feihe has become one of the leading infant milk powder brands in the domestic market. Feihe milk powder adopts internationally advanced production technology and equipment, and has passed ISO9001 quality management system certification and HACCP food safety management system certification. In addition, in terms of sales channels, the brand has established complete online and offline sales channels nationwide. The future development prospects are also very broad. Feihe milk powder will continue to launch more technological, safe and nutritious products to provide consumers with better products and services. As one of the leading infant milk powder brands in the domestic market, Feihe milk powder will surely have more brilliant development in the future.
