Which Yashili series is the most high-end
Estée Lauder is a well-known beauty and skin care brand. The brand has multiple series of products. What are the most high-end series of products? Next, we will elaborate on the four aspects of product positioning, product ingredients, product price, and product applicable groups.
Product positioning
If you want to enter the world of Yashili\’s most high-end products, you need to understand their positioning. Yashili\’s most high-end products are positioned as high-end customized skin care products. The target consumer groups of these products are consumers who pursue meticulous perfection, are rich in spending power, and have higher requirements for their own skin care needs. The brand provides these consumers with more targeted product forms and services so that they can obtain better, more personalized, and more detailed skin care effects.
Product ingredients
It can be said that Yashili’s most high-end product ingredients are closely linked to quality and technology. Yashili has launched many high-end series products, such as the Re-Nutriv series. This series of products is Yashili\’s top high-end skin care series. Compared with high-end series of brands such as Estee Lauder series and Lancôme series, Re-Nutriv is more expensive and more luxurious. The product ingredients of this series take into account the customer\’s skin condition, personal preferences and skin care preferences, and use a variety of precious ingredients, such as black diamond essence, sapphire essence, etc., to ensure the high quality, efficiency and safety of customers\’ skin care.
Product price
High quality, high technology and high prices are born accordingly. Yashili\’s most high-end series of products are expensive, but their value is incomparable. For example, the price of the Re-Nutriv series of products ranges from several thousand to tens of thousands of yuan. The best-selling product is the Re-Nutriv Snow Crystal Polypeptide Firming and Repairing Essence Cream, which costs close to 20,000 yuan. However, in the face of very high prices, a group of consumers who pursue high-end skin care effects and quality say that it is worth it! These consumers are willing to pay more for beauty.
Product suitable for people
Natural conditions, climate, diet and other factors lead to different skin conditions among people, so different people have different skin care needs. Yashili\’s most high-end products are tailor-made for different types of skin. Yashili\’s most high-end products are suitable for women who face MVP (multiple environmental pressures) every day, such as those who are stressed, have a lot of outdoor activities, and overuse skin care products. Their skin needs more targeted, scientific, and refined treatments. care.
Summary
Each series of products launched by Yashili has its own characteristics and positioning. The most high-end series of products are tailor-made skin care products for high-end consumer groups with ingredients that meet high-quality, high-tech and high-look and feel requirements. Although it is expensive, in the face of the high-end consumer market, some people are willing to pay to pursue excellence and unique taste in beauty.
