Yili brand introduction: history, brand story and influence
Historical evolution
Yili Group is one of China\’s largest dairy companies, founded in 1993. But the history of Yili can be traced back to the 1930s. At that time, on the grasslands along the Yili River in Inner Mongolia, herders used fresh milk to create Yili yogurt, which was also one of the earliest yogurt brands in China. In the 1980s, Yili began to develop into a modern enterprise, mainly producing liquid and solid dairy products. By 1993, it officially became a company and began to engage in many businesses such as agriculture, food, and beverages, and achieved rapid development in China and around the world.
Brand Story
Yili adheres to the core concept of \”technological innovation drives industrial change\” and is committed to providing consumers with healthier and more delicious products. In terms of production technology, Yili has introduced the world\’s leading production lines and equipment. In terms of brand, Yili has extensive influence around the world. Since 2008, Yili has been one of the world\’s most valuable brands for 10 consecutive years. Yili has a long history in the Chinese market and is the representative of dairy product quality in the minds of consumers. Yili served as the official dairy supplier of the 2008 Beijing Olympics, providing high-quality dairy products to athletes and spectators. Yili has also been actively involved in public welfare undertakings and contributed to China and global health.
Brand influence
As the world\’s leading dairy manufacturer, Yili has a broad consumer base in many countries. As of 2018, Yili has established branches in more than 40 countries and regions around the world. Yili regards quality and safety as the core values of the brand, and the dairy products it produces have become one of the preferred brands in China. In addition, Yili also pays attention to social responsibility and environmental protection, and is committed to contributing to sustainable development. In addition, Yili is also constantly pursuing progress in innovation. It has established a world-leading innovation platform, rewards innovative talents, and achieved a series of major breakthroughs in product research and development, production technology, global cooperation, etc. Yili\’s brand influence has been further improved and it has better provided a variety of products and services to the Chinese and global markets.
Brand advantage
Yili\’s brand advantage mainly comes from its corporate culture, resource advantages and brand influence. Unlike other dairy companies, Yili has chosen to control the entire industrial chain from scratch, has its own pasture, and effectively controls the source of raw materials. At the same time, Yili attaches great importance to quality and safety, and the dairy products it produces are of excellent quality, which has been widely recognized by consumers and all walks of life. In terms of brand promotion, Yili adheres to the core concepts of \”health, technology, green and public welfare\”, and its brand awareness and recognition in the Chinese market are ahead of other similar dairy brands.
Summary
Yili Group has become a leader in China\’s dairy industry with its long history and leading technological innovation. Yili has its own ranch, production, sales and other links, able to control quality and transparency, and focuses on innovation and sustainable development. Yili has a wide reputation and brand influence in the Chinese market and the global market. It has always adhered to quality and safety, continuously devoted itself to public welfare and environmental protection, and provided the most advanced dairy products and services to the Chinese and global markets.
