Feihe Dairy—state-owned or private?
Feihe Dairy was established in 2013. It is an enterprise whose main business is infant formula milk powder. In the competition in China\’s milk powder market, Feihe Dairy has become one of the leading brands. So, is Feihe Dairy a state-owned enterprise or a private enterprise? This article will introduce the capital background behind Feihe Dairy from multiple perspectives.
How much do you know about the state-owned background
Among many milk powder companies, Feihe Dairy is unique. Although Feihe Dairy is not a wholly state-owned enterprise, it relies on its state-owned background to rise. Among them, the Heilongjiang Provincial State-owned Assets Supervision and Administration Commission and China Food Group (formerly the central enterprise \”China Food Industry Corporation\”) established Feihe Dairy and participated in 41.60% of the shares. At the same time, provincial state-owned assets in Heilongjiang Province have also participated in Feihe Dairy’s investment, currently accounting for more than 22%.
The secret of capital background
Feihe Dairy entered the capital market through IPO and gained more shareholders. Among them, Feilixin holds a total shareholding ratio of nearly 7% in Feihe Dairy, ranking among the top ten shareholders. In addition, UBS Group, one of the world\’s leading hedge funds, also held approximately 1.05% of Feihe Dairy\’s shares in 2019. In addition, Wu Yajun, the founder of Longfor Real Estate, and Gome Electric Appliances increased their holdings to 2.39%.
Current status of Feihe Dairy’s layout
Feihe Dairy has extensive coverage across the country and will continue to increase its presence in the future. In addition, Feihe Dairy is also actively seeking cooperation in overseas markets. The funds raised through the IPO will also be used for market expansion and R&D investment. Feihe Dairy actively adapts to market demand and develops more healthy and high-quality products. It also makes many differentiated innovations in marketing to actively attract consumers\’ attention.
Summary
To sum up, although the control of Feihe Dairy is in the hands of state-owned capital, Feihe Dairy has been able to accelerate its development with the participation of diversified capital. As one of the leading brands in China\’s milk powder market, Feihe Dairy attracts consumers with its extensive layout, innovative marketing and other means, and has achieved rapid growth. For the future, Feihe Dairy still has many opportunities in terms of market expansion and product innovation. The participation of more capital will also break the limitations of innovation and other aspects and provide help for Feihe Dairy\’s next development.
