Why is Kawakuma Milk Powder not known to people?
In the infant milk powder market, Kawasaki is a little-known brand. Although Kawasaki brand milk powder uses Australian grassland gold protein as the main raw material and is deeply loved by consumers, the market sales performance of Kawasaki milk powder is not very impressive and it is not well known by consumers. What is the reason for the poor sales of Kawakuma milk powder in the market? We will explore them one by one next.
Low brand awareness
Although the Kawak Bear brand originated from Australia, its popularity in the country is relatively low. In the infant milk powder market, winning through popularity is a common phenomenon. For Kawasaki, consumers lack understanding, trust and recognition of the brand, which is an obstacle it cannot break. In addition, there are a large number of similar competitors in the domestic market, which has also intensified the competitive pressure on Kawasaki Bear.
In this regard, the Kawak Bear brand needs to increase publicity and increase brand awareness. It also needs to focus on product quality, price and other aspects to improve consumers\’ trust in the brand.
Product positioning is too high
Kawa Bear brand uses Australian grassland gold protein as its main raw material to produce various high-end infant milk powder products. Although Kawasaki is of high quality, its products are also relatively expensive. Today, as consumer demand continues to escalate, consumers generally pay more attention to cost performance, rather than just pursuing high-end luxury.
Therefore, for companies like Kawakuma Milk Powder, they should devote more energy to market research, set reasonable product positioning, and continuously adjust products according to market demand, reduce product prices, and maintain long-term stability. to meet consumer needs.
Insufficient quality assurance
Infant milk powder is the main food for babies, and consumers have extremely high requirements for its quality and safety. Kawasaki\’s products naturally face strict inspection and evaluation. Due to low brand awareness and fierce competition in the infant milk powder market, defects in Kawasaki\’s quality assurance have aroused distrust among many consumers.
In order to change this situation, the Kawak Bear brand needs to strengthen the promotion of quality assurance and increase investment in quality. At the same time, we will strengthen quality assurance and provide more reliable, safer and quality-assured infant milk powder products to win the trust of consumers.
Insufficient marketing strategy
Faced with market competition, companies must work hard on marketing strategies. The Kawak Bear brand has insufficient investment in marketing strategies to increase brand awareness and sales performance. The Kawak Bear brand needs to give full play to its own advantages, conduct an in-depth analysis of the needs of market segments, and adjust marketing strategies according to market needs. At the same time, identify your own product positioning and adopt targeted marketing strategies to build your brand and increase sales.
Summary
In the infant milk powder market, the sales performance of Kawasaki Bear milk powder is not as good as expected. This is related to brand awareness, productIt is related to product positioning, quality assurance, marketing strategy and other aspects. To improve the market sales performance of the Kawak Bear brand, it is necessary to strengthen brand awareness promotion, adjust product positioning, and strengthen product quality assurance. In addition, companies need to work hard on marketing strategies to make full use of market opportunities and improve brand market visibility and sales performance.
