Hello everyone, today I will share with you some knowledge points about China’s top ten cosmetics rankings, and analysis of the problems of the top 10 Chinese cosmetics manufacturers in 2023. If everyone understands it, then you can ignore it. , if you are not sure, you can read this article. I believe there is a high probability that your problem can be solved. Let’s take a look together!
Contents of this article
- What are the four major cosmetic brands in China
- 2023 Chinese cosmetics brand sales ranking
- 2023 top 10 Chinese cosmetics manufacturers
1. What are China’s four major cosmetic brands
1 Little Nurse (founded in 1992, a brand of L\’Oreal Group, first-line brand/brand) 2 Longrich (Chinese famous brand, Chinese well-known trademark, first-line brand/brand, national brand) 3 Dabao (Chinese famous brand, Chinese well-known trademark, First-line brand/brand, Chinese brand of Johnson & Johnson) 4 Ding Jiayi tjoy (Professor Ding Jiayi of China Pharmaceutical University started in 1987, first-line brand/brand) 5 Dr. Li (Top ten popular cosmetics brands, started in Australia in 1991, Xiting Company) 6 The Face Shop (the Face Shop, founded in the UK in 1976, natural/active health cosmetics) 7 Herborist (a national brand, Shanghai Jahwa Chinese herbal medium and high-end care products) 8 Xiangyi Materia Medica (Shanghai in 1999, a national brand, Chinese herbal beauty and skin care products) Brands) 9 Zhitang (top ten popular cosmetics brands, national brands, brands in China in 2001) 10 Caishi Caisy (top ten popular cosmetics brands, national brands, Guangzhou Caisy Cosmetics)
2. Sales ranking of Chinese cosmetics brands in 2023
If divided from segmentation and positioning, the red elephant should Belongs to maternal and infant care products. But it also owns [Hanshu] and [Yiyeye], both of which are sub-brands of Shanghai Shangmei.
Third place, Lin Qingxuan, RB index of 10,000 list: 690.9
As a domestic high-end skin care product Lin Qingxuan of the brand completed hundreds of millions of yuan in Series A financing at the end of November last year. The lead investor is HainayaContinental Venture Capital Fund SIG, Toudou Shidao Fund, Country Garden Venture Capital and other institutions followed the investment. Lin Qingxuan relies on the new category \”Camellia Body Oil\” he created to provide \”strong repair and anti-aging\” skin care effects
MAYSU is a brand of Jialan Group Among its brands, Jialan also owns the naturalistic brand [Zhitang] originated from the Himalayas, the sensitive skin care expert [Plant Wisdom], the popular [Spring and Summer] popular among young consumers, the professional and functional skin care brand [Pefyan], Professional makeup brand [COMO], cutting-edge perfume brand [Sasina] and other brands. It was the first to implement the \”one code for one bottle\” technology, so that products are given a unique \”QR code ID card\”. Customers can achieve points and draws synchronization by scanning the code, and BA can also earn points, establishing a dual point system. Members You and BA can obtain corresponding rights and interests respectively, which can also drive BA to proactively serve consumers. In the realization of retail digitalization and intelligence, we can see Jialan’s investment and strength.
Geoskincare is a skin care brand owned by New Zealand NZskincare Cosmetics Co., Ltd. It has a history of 20 years since its launch. In 2014, Shanghai Youcui Biotechnology Co., Ltd. controlled and invested in NZskincare, and subsequently introduced the New Zealand Mystery brand to the international market, mainly China. The brand focuses on natural skin care. On the one hand, it provides consumers with skin care products based on natural ingredients; on the other hand, relying on offline store scenarios, it provides consumers with skin care programs and home-use medical and aesthetic skin care products. In 2014, New West Mystery received multi-million yuan angel round investment from [Sequoia Capital China] and [First Industry Capital], and received it in November last year
The HFP brand holder is Guangzhou Danke Network Technology Co., Ltd., which was established in 2014 and is the first door-to-door beauty O2O platform in Guangzhou. It received the first two rounds of financing in 2014 and 2015, which were mainly used for its door-to-door beauty business. According to online information, HFP was jointly developed by Danke Network and Japanese laboratories. It settled on Taobao in 2016 and Tmall in August. The target group is niche fashion skin care enthusiasts and cosmeceutical ingredient enthusiasts.
Seventh place, Xiao Ya Biology (Natural Name/EVM)
Xiao Ya Biology is a cosmetics company founded in Shanghai in 2012. It develops products around \”basic line + cosmeceutical line + oral line\” and targets female users aged 18 to 35. At present, it has launched the basic skin care brand \”Nature\’s Name\”, the functional skin care brand \”EVM\” and the oral beauty brand \”Whiteasy\”. \”Nature\’s Name\” is the first brand launched by Xiaoya Biotechnology, focusing on \”plants\”.\”Extract + No Additives\”, skin care products include lotions, creams and masks, with prices ranging from 49 yuan to 189 yuan, and the product repurchase rate is higher than 30%. Among them, the sales volume of \”Nature\’s Name\” yeast water is very high, almost every year are doubling,
Proya, founded in 2003, landed on the A-share market on November 15, 2017. In more than ten years of development, it once Occupying the leading position among A-share cosmetics companies. In January 2020, Proya occupied the top spot in terms of market value due to its years of development. As of the close of business on October 13, 2020, Proya\’s total market value was 32 billion yuan, 3 billion yuan higher than the second place. Approximately 100,000 Yuan. If you look at the entire A-share traditional cosmetics companies, Proya\’s performance growth rate is not small, especially in the context of the overall decline in 2020. Proya is one of the few cosmetics companies with positive growth in the A-share cosmetics market. .
\”Use Wenbiquan for hydration\”, this is Wenbiquan\’s advertising slogan that has never changed since its establishment in 2006. Wenbiquan\’s brand tone in 2021 is. \”Rebranding\” uses the brand flagship store as the window and focuses on the hot products of the Z era throughout the year. In 2021, it plans to launch 9 new products to consumers, with an investment of 300 million yuan. It is planned to take three years. , gradually turning Wen Biquan from a classic domestic product into a cutting-edge domestic product that young people like, and continues to upgrade the \”national hydration brand\”
Shiseido is the first batch to be imported. As one of the companies registered for registration and review of non-special purpose cosmetics, Shiseido quickly localized production after its products were sold in Beijing Friendship Store. The first Shiseido factory in China was completed in Beijing in 1993. In less than 5 years, the second one was built. The first factory in China is located in Zhangjiang, Pudong, Shanghai, and Opal was born in China in 1994. At present, Shiseido\’s brands such as Opal, Water Whisper, Za, Speicher, Pomei, and Youlai are all produced in China. Summer is here, and Oupolai\’s sunscreen has become an essential sunscreen item when going out.
3. Top 10 Chinese cosmetics manufacturers in 2023
If we divide it from the perspective of segmentation and positioning, Red Elephant should belong to maternal and infant care products, but it also has [Han Shu] and [Yiye]. These two brands are sub-brands of Shanghai Shangmei.
Third place, Lin Qingxuan, RB index of 10,000 list: 690.9
As a domestic high-end skin care brand, Lin Qingxuan completed the A-round financing of several hundred million yuan at the end of November last year.For Haina Asia Venture Capital Fund SIG, Toudou Shidao Fund, Country Garden Venture Capital and other institutions followed the investment. Lin Qingxuan relies on the new category \”Camellia Body Oil\” he created to provide \”strong repair and anti-aging\” skin care effects
MAYSU is a brand of Jialan Group Among its brands, Jialan also owns the naturalistic brand [Zhitang] originated from the Himalayas, the sensitive skin care expert [Plant Wisdom], the popular [Spring and Summer] popular among young consumers, the professional and functional skin care brand [Pefyan], Professional makeup brand [COMO], cutting-edge perfume brand [Sasina] and other brands. It was the first to implement the \”one code for one bottle\” technology, so that products are given a unique \”QR code ID card\”. Customers can achieve points and draws synchronization by scanning the code, and BA can also earn points, establishing a dual point system. Members You and BA can obtain corresponding rights and interests respectively, which can also drive BA to proactively serve consumers. In the realization of retail digitalization and intelligence, we can see Jialan’s investment and strength
Geoskincare is a skin care brand under New Zealand NZskincare Cosmetics Co., Ltd. , has a history of 20 years since its launch. In 2014, Shanghai Youcui Biotechnology Co., Ltd. controlled and invested in NZskincare, and subsequently introduced the New Zealand Mystery brand to the international market, mainly China. The brand focuses on natural skin care. On the one hand, it provides consumers with skin care products based on natural ingredients; on the other hand, relying on offline store scenarios, it provides consumers with skin care programs and home-use medical and aesthetic skin care products. In 2014, New West Mystery received multi-million yuan angel round investment from [Sequoia Capital China] and [First Industry Capital], and received it in November last year
The HFP brand holder is Guangzhou Danke Network Technology Co., Ltd., which was established in 2014 and is the first door-to-door beauty O2O platform in Guangzhou. It received the first two rounds of financing in 2014 and 2015, which were mainly used for its door-to-door beauty business. According to online information, HFP was jointly developed by Danke Network and Japanese laboratories. It settled on Taobao in 2016 and Tmall in August. The target group is niche fashion skin care enthusiasts and cosmeceutical ingredient enthusiasts.
Seventh place, Xiao Ya Biology (Natural Name/EVM)
Xiao Ya Biology is a cosmetics company founded in Shanghai in 2012. It develops products around \”basic line + cosmeceutical line + oral line\” and targets female users aged 18 to 35. At present, it has launched the basic skin care brand \”Nature\’s Name\”, the functional skin care brand \”EVM\” and the oral beauty brand \”Whiteasy\”. \”Nature\’s Name\” is the first brand launched by Xiaoya Biotechnology.Under the slogan \”Plant Extracts + No Additives\”, skin care products include lotions, creams and facial masks, with prices ranging from 49 yuan to 189 yuan, and the product repurchase rate is higher than 30%. Among them, the sales volume of \”Nature\’s Name\” yeast water is very high, doubling almost every year.
Proya, founded in 2003, November 15, 2017 It landed in the A-share market on 2011-08-21 and in more than ten years of development, it once occupied the leading position among A-share cosmetics companies. In January 2020, Proya occupied the top spot in terms of market value due to its years of development. As of the close of trading on October 13, 2020, Proya\’s total market value was 32 billion yuan, which was about 3 billion yuan higher than the second place. If you look at the entire A-share traditional cosmetics companies, Proya\’s performance growth rate is not small, especially in the context of the overall decline in 2020. Proya is one of the few cosmetics companies with positive growth in the A-share cosmetics market.
\”For hydration, use Wenbiquan\”, this is Wenbiquan\’s advertising slogan that has never changed since its establishment in 2006. Wen Biquan\’s brand setting for 2021 is to \”rebrand\”, with the brand flagship store as the window and focusing on the hot products throughout the year in the Z era as the main axis. In 2021, it plans to launch 9 new products to consumers, with an investment of 3 billion. It is planned to use three years to gradually build Wen Biquan from a classic domestic product into a cutting-edge domestic product that young people like, and continue to upgrade the \”national hydration brand\”.
Shiseido is one of the first companies to pass the registration review of imported non-special purpose cosmetics. After the products were sold in Beijing Friendship Store, Shiseido quickly localized production. Land. The first Shiseido factory in China was completed in Beijing in 1993. In less than five years, the second factory in China was located in Zhangjiang, Pudong, Shanghai, and Opal was born in China in 1994. At present, Shiseido\’s brands such as Opal, Aqua, Za, Spade, Pome, and Youlai are all produced in China. Summer is here, and Oupolai\’s sunscreen has become an essential sunscreen item when going out
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