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Contents of this article
- Who is the boss of Mengniu Group
- Introduction to Mengniu
- Has Mengniu Group delisted
- Is Mengniu not listed in China
- Does Yili Dairy and Mengniu milk export to Hong Kong
- Is Mengniu listed?
1. Who is the boss of Mengniu Group
1. Niu Gensheng, a native of Inner Mongolia, is the founder of Mengniu Dairy Group. One of the top ten entrepreneurial figures in China in 2002. On June 11, 2011, Mengniu Dairy announced on the Hong Kong Stock Exchange that its founder Niu Gensheng had resigned as chairman of the board of directors.
2. Main achievements: China\’s top ten entrepreneurial figures in 2002
3. Niu Gensheng , founder, founder, honorary president, \”the first person to donate shares in the world\”, and was selected as one of the \”Top 10 People Influencing China\’s Lifestyle\”. Born on January 25, 1958. Not long after he was born, he was forced to live by his biological parents and was sold to his adoptive parents. He joined the workforce in 1978 and became a cattle farmer. In 1983, he entered the dairy factory and worked at the grassroots level until he served as the vice president of production and operations (and also a member of the founding team of Yili) and became the \”Chinese Ice Cream King\”; he left Yili in 1999. Mengniu was founded in 1999. In just 8 years, Mengniu became the global liquid milk champion and the overall champion of China\’s dairy industry. Considered by the world as a benchmark for the tenacious rise of Chinese enterprises, the \”Mengniu phenomenon\” has become one of the most popular terms in the economic world. Mengniu\’s industrial chain connects millions of dairy farmers, tens of millions of shareholders, and hundreds of millions of consumers. It is known as \”China\’s largest rice bowl company\” and was named the most socially responsible company in the first China Corporate Social Responsibility Survey. In 2006, the magazine released the \”Most Admired\” ranking list for the first time, with Haier, Lenovo, Baosteel, and Mengniu ranking as the top four. 20In 2007, Mengniu was rated as one of the two most influential brands in China in the \”Sina Internet Festival Niu Gensheng
4. Annual Selection\”. In 2007, it was named \”The First National Corporate Culture Demonstration Base\” by the China Corporate Culture Promotion Association. In 2009, Mengniu ranked second among the top 20 enterprises in energy conservation and emission reduction in China. Niu Gensheng\’s motto is \”Small victory depends on wisdom, big victory relies on virtue\”, and he believes in the business philosophy of \”wealth gathers people and wealth scatters people gather\”. When he served as the president of Mengniu from 1999 to 2005, he distributed 80% of his annual salary to employees, partners in the industry chain, and people in need. Niu Gensheng\’s life can be divided into two stages. The first stage is as an entrepreneur, and the second stage is as a philanthropist. He once said: \”My dream in the first half of my life was to save others by saving myself, and my dream in the second half of my life was to save myself by saving others.\” Niu Gensheng, who became a \”full-time philanthropist\”, set two goals for himself: 1. The first is to vigorously promote the \”genetic charity model\”, and the second is to encourage China\’s transformation from \”the world\’s factory\” to the \”world\’s brain factory\”. He believes that mankind has experienced the \”physical age\” and the \”financial age\”, and today has entered the \”brain age\”. In this new era, both the country and enterprises need to maintain a clear understanding: China must work hard to become a \”world brain factory\”. Only the combination of \”world brain factory + world factory\” is sustainable. Otherwise, even the \”world factory\” will not be able to do well.
5. Although there may be hidden secrets unknown to outsiders, Niu Gensheng and Zheng Junhuai, this pair have been colleagues for many years and have been in the \”ring\” for many years. Enemies have very different attitudes towards wealth: Zheng Junhuai seems to want to take things that do not belong to him, while Niu Gensheng takes away the wealth that originally belongs to him. Recently, Niu Gensheng launched \”\”. Niu Gensheng revealed that the foundation is already in the process of registration. In addition to him, its members include the Dairy Association, government officials, and mid-level leaders of Mengniu. However, within three years, other institutions and people can only provide a maximum of 1 yuan in funds to the foundation. At present, the main fund is 51% of Niu Gensheng\’s 2003 stock dividend, which is about more than 3 million yuan. Niu Gensheng
6. On the afternoon of December 18, Niu Gensheng had a conversation for more than 2 hours at the headquarters. The office is relatively simple, and the most prominent feature is that there are many \”cows\”. Three cow-shaped handicrafts and three \”cow\” pictures are placed in the room. Making the decision is difficult Interviewer: Was it easy to make the decision to establish a foundation? Niu Gensheng: I was thinking about this matter at the end of 2002. It was a difficult process that went through several times. At that time, I calmed down and read books for a while, and the ones I read the most were those of Lao Tzu. At the end of 2003, this matter started operations. But in the year since I made that decision, II experienced a joy I had never experienced in my life, a transcendent joy (at this point, Niu quickly loosened his tie). I feel very at ease now. I don’t have to worry about others’ intimidation, and I don’t have other people’s misunderstandings about my crazy pursuit of wealth. It makes it real for my children to find a partner. Interviewer: Does your family agree? Niu Gensheng: Now my wife and two children have signed the agreement, but when I told them the idea at the end of 2003, my family and relatives were very conflicted. In our family, everyone agrees, it’s just a matter of depth of understanding. Interviewer: You are already on the rich list, but I heard that you don’t consider yourself a rich man. Why? Niu Gensheng: Before I founded Mengniu, I thought I was a rich man. At that time, I had more than 1 million yuan realized from Yili shares. I could live a comfortable life in Inner Mongolia. But now, I owe more than 2 million yuan in foreign debt. As for the shares I own, it is just a number. I may not be able to spend it in my lifetime, because in the extremely sensitive Hong Kong stock market, I may never dare to cash out the stocks in my lifetime, because this will have a very bad impact on the company\’s stock price. Why should I let that number tie me to a lifetime? Niu Gensheng
7. Interviewer: Do you hope that your entrepreneur friends and colleagues will follow your example? What do they think of your approach? Niu Gensheng: I have never thought about this issue, but to be honest, it is indeed difficult to do so. Even my colleagues and subordinates have different opinions. There are \”successor\” visitors at the middle level and above: What benefits do you think this will have on the long-term healthy operation of your company? Niu Gensheng: Wealth brings people together, and wealth disperses and people gather together. When I was a child, I understood this truth. If I spend my money for everyone, my friends will listen to me, and they will also listen to me when they do some \”bad things\”. The food industry itself is a high-risk industry. An enterprise like ours, which is less than 7 years old, must make new breakthroughs in competition methods and measures, as well as new breakthroughs in management systems. I should have what foreign countries should have, and what they don’t have, we should also have. The establishment of the Lao Niu Foundation is such a breakthrough for the long-term and healthy development of the enterprise. For the new chairman and CEO, he not only gets the benefits he deserves, but also gets the highest management award. According to the articles of association of the foundation: after I no longer serve as chairman, the voting rights of less than 10% of my shares will be inherited and exercised by the next chairman. He will also have control over the fund and the maximum amount given by the foundation. share of rewards. Not only do you have the right to speak, but you also have the right to distribute. This will definitely attract excellent management talents. Who can give you so much? Interviewer: Do you think this is the only way to build a century-old Mengniu? Niu Gensheng: Of course not, but I really can’t think of a better way. Interviewer: Can Mengniu be able to sit back and relax just by building a century-old Mengniu? Do you have any other ideas? Niu Gensheng: This alone is far from enough. If we do other things and do more, it is likely that Mengniu will be healthier. Interviewer: Your biggest purpose in establishing the foundation is to enable Mengniu to develop healthily.So have you thought about your successor? Niu Gensheng: Of course I have considered it. Our middle-level managers and above all have successors. Generally speaking, there are two or three. Two of the successors in our company have been confirmed and informed to me. The other one is uncertain and is ready to be \”parachuted in\”. \”The successor to the chairman was already determined in 2002, and the candidate was among my vice presidents. I have not been exploited by foreign capital. Visitor: Some media said that when you went public that year, you were not clear about some things, and as a result, you are being exploited badly now, right? Niu Gensheng: This statement is not objective. There is no permanent friendship in the world, only eternal interests. Every listed company has its own characteristics as long as it abides by the rules. Mengniu is the first private enterprise in mainland China to be listed on red chips in Hong Kong. There are many problems, such as the complex ownership structure. If it wants to be listed legally in Hong Kong, it can only Inviting others, since it is inviting others, how can it not benefit me? Besides, these foreign investors have many years of history and have cooperated with many companies in many countries and industries before. We are just one of them. Are all investors fools? Interviewer: What are your views on the Chinese dairy industry in 2004 and 2005? Niu Gensheng: 2004 was a difficult year for the Chinese dairy industry. According to online news, Yili Zhishuai and Wandashan were in internal strife, Sanlu was wronged, and Sanlu lost money and changed managers. We were also slandered, and the five major foreign dairy companies basically withdrew. , this is inseparable from the brutal competition in the entire industry. Now the price of milk in some places is not as high as the price of water. I believe that there is great hope for 2005, because things must go to extremes, and the dairy industry will rebound if it falls to a certain extent.
8. ●Born in Inner Mongolia in 1958 ●Became a cattle worker at Daheihe Milk Factory in Hohhot in 1978 ●Joined Inner Mongolia Yili Group in 1983 (formerly Huhhot Hui Dairy Food Factory)●Served as Vice President of Production and Operations of Inner Mongolia Yili Group in 1992●Removed as Vice President of Production and Operations by Inner Mongolia Yili Group in 1998●Founded Inner Mongolia Mengniu Dairy (Group) Co., Ltd. in 1999 and served as Chairman and President ●In 2002, it won honors such as \”China\’s Top Ten Entrepreneurial Figures\”, \”China\’s Most Valuable Cover Person in the Economy\”, and \”China\’s Private Industry Leader\”. Mengniu\’s ranking among national dairy companies rose from 1116th to 4th. ● In 2003, he was awarded the title of \”New Leader of Chinese Enterprises\” and CCTV\’s \”China Economic Person of the Year\” ● Listed in Hong Kong in 2004 and won the \”China\’s Highest Planning Award\” ● At the end of 2004, Niu Gensheng donated all his personal shares to establish the \”Lao Niu Special Fund\” ”, becoming “the first person in China to donate shares” and “the first person in the world to donate shares among Chinese”. ●Resigned as president of Mengniu Group in 2006 ●On August 28, 2009, Niu Gensheng resigned as chairman of Inner Mongolia Mengniu and was replaced by Yu Xubo, president of COFCO Group, but Niu Gensheng continued to serve as a director of the company. ●During this period, he studied at Peking University and received an MBA from the Graduate School of the Chinese Academy of Social Sciences●20On June 10, 2011, Mengniu Dairy announced that its founder Niu Gensheng resigned as chairman of the board of directors and appointed Ning Gaoning, chairman of COFCO Group, as the new chairman of the board of directors. He will remain a non-executive director and continue to participate in the strategic planning of the Group.
2. Introduction to Mengniu
1. Mengniu is a well-known brand in China Dairy Company, one of the largest dairy producers in the Chinese market.
2. Mengniu provides a variety of dairy products, including milk, yogurt, milk powder, milk drinks, etc.
3. Mengniu occupies an important position in the Chinese dairy market with its high-quality products and innovative marketing strategies.
4. Mengniu’s success can be attributed to multiple factors: First, Mengniu pays attention to product quality and safety, through a comprehensive quality control system and strict production standards. , ensuring the quality and taste of the product.
5. Secondly, Mengniu focuses on brand building and publicity and promotion, and improves brand awareness and consumer recognition through large-scale advertising and marketing activities.
6. In addition, Mengniu also focuses on product innovation and research and development, constantly launching new varieties to meet the changing needs of consumers and maintaining market competitiveness.
7. In general, Mengniu, as a leader in China’s dairy industry, relies on high-quality products, strong brand strength and continuous innovation capabilities. Won the trust of consumers and market share.
3. Has Mengniu Group delisted
Mengniu Group has never It is not listed either. The listed company is Mengniu Dairy.
Mengniu is a dairy supplier founded in 1999 and headquartered in Horinger County, Inner Mongolia. It is a key leading enterprise in the national agricultural industrialization and China Aerospace Corporation. Business strategic partner, listed in Hong Kong, China in June 2004.
On August 24, 2022, Mengniu Dairy released its interim results on the Hong Kong Stock Exchange. In the first half of the year, the company achieved revenue of RMB 47.7223 billion (2021: 45.9052 billion) yuan), a year-on-year increase of 4.0%; profit attributable to owners increased by 27.3% year-on-year to 3.7514 billion yuan.
4. Is Mengniu not listed in the country?
Mengniu does not have the It is not eligible for domestic listing, so it is not listed. December 1, 2021 In 2004, under the leadership of Niu Gensheng, Mengniu was listed on the Hong Kong Stock Exchange and became the first mainland dairy company listed in Hong Kong. At present, Mengniu is a well-established foreign-funded company. It started with foreign capital. Even its registration place is foreign. It can only be listed in Hong Kong. The mainland has not yet allowed foreign companies to list A shares, so it cannot make money.
5. Does Yili Milk and Mengniu Milk export to Hong Kong
Yili Milk Mengniu milk is exported to Hong Kong, but because many standards of Hong Kong food are still different from those in mainland China, like other foods, the Yili Milk Mengniu milk sold in Hong Kong is the Hong Kong version, which complies with Hong Kong food standards, and their packaging prices are also They are all different from those in the mainland. Of course, there is no such thing as good or bad, it’s just that the standards in the two places are different.
6. Is Mengniu listed?
June 10, 2004 On the same day, China Mengniu Dairy Co., Ltd. was listed on the main board of Hong Kong, issuing 350 million shares at an issue price of HK$3.93 per share, raising a total of HK$1.374 billion.
Mengniu Dairy (Group) Co., Ltd. (referred to as Mengniu Dairy or Mengniu) was established in August 1999 and is headquartered in Horinger, Hohhot City, Inner Mongolia County Shengle Economic Park is a key national agricultural industrialization enterprise and a leading enterprise in the dairy industry. Mengniu is China\’s leading dairy supplier, focusing on the research and development and production of dairy products suitable for Chinese people\’s health. It is one of the top 10 dairy companies in the world.
Since its establishment, Mengniu Dairy has formed a product matrix series with liquid milk, ice cream, milk powder cheese and other products. YiC, Future Star, Guanyi Milk, Sour Yoghurt and other products.
As of December 2017, Mengniu has deployed production capacity according to market potential and product strategies, and has established 38 production bases across the country and 1 overseas base in New Zealand, with an annual production capacity of A total of 9.22 million tons.
In 2017, Mengniu achieved revenue of 60156 million yuan. High-end UHT milk and low-temperature yogurt maintain their leading share.
In July 2009, China\’s largest grain, oil and food company COFCO invested in Mengniu and became Mengniu\’s largest shareholder. The joining of COFCO has promoted Mengniu\’s process of \”more internationalization of food safety, more globalization of strategic resource allocation, and more integration of raw materials to products.\” On July 12, 2017, Rabobank, one of the world\’s largest commercial institutions focusing on agriculture and food-related industries, released the 2017 \”Top 20 Global Dairy Industry\” list. Mengniu Dairy once again entered the list for the ninth consecutive year and jumped to the top. Ranked among the top 10, rising one spot. In July 2021, it ranked 147th on the 2021 Fortune China 500 list.
On March 27, 2018, Mengniu released its 2017 performance report. Total revenue was RMB 60.1556 billion, an increase of 11.9% from RMB 53.7793 billion in 2016. ; Net profit was 2.0478 billion yuan. On August 28, 2019, Mengniu Dairy released its 2019 interim results announcement in Hong Kong. During the period, Mengniu achieved sales revenue of 39.8572 billion yuan, a year-on-year increase of 15.6%, and net profit of 2.0769 billion yuan, a year-on-year increase of 33%. Among them, liquid milk revenue increased by 14.4% year-on-year, a growth rate that far exceeded the industry level.
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