Overview of the top ten goat milk brands in China
It has been more than 20 years since the goat milk market emerged and developed in China. Although the goat milk market has lagged behind compared with the milk market, in recent years, with the improvement of Chinese people\’s health awareness, market demand has increased year by year, making the Chinese goat milk market gradually become an important part of the global goat milk market.
China\’s goat milk market is currently mainly dominated by domestic companies. The leading companies in China\’s goat milk market are now summarized: Yili, Ruili, Wyeth, Bright, Lee Kum Kee, Biostime, Children\’s King, Mengniu, Snow Ranch and Farem.
Brand 1: Yili
Founded in 1999, Yili Dairy is one of the top 500 manufacturing companies in China and a leader in the goat milk market. Yili goat milk adopts professional fresh-keeping technology to maintain the high-quality taste of the product, which is favored by consumers. At the same time, Yili is also continuing research and development, and has developed more goat milk series products, such as oatmeal flavor, chocolate flavor, etc., to fully meet the diversified needs of consumers.
Brand 2: Ruili
Ruili Animal Husbandry was established in 2001 and is one of the largest dairy goat bases in the country. Ruili Animal Husbandry independently develops high-end dairy goat breeds and uses modern animal husbandry technology to produce high-quality goat milk and dairy products. At the same time, Ruili Animal Husbandry also attaches great importance to quality and brand image building in product packaging and brand promotion. Since its establishment, Ruili Animal Husbandry has won the title of China\’s Famous Goat Milk Brand for seven consecutive years and has won multiple provincial and municipal government awards.
Brand 3: Wyeth
Wyeth Goat Milk Powder, as one of the important original products of Wyeth Company, has already established an extremely deep consumer base. Wyeth has adopted the current leading biotechnology to develop a variety of goat milk powder products, strictly controlling product quality to meet the needs of different consumers. At the same time, Wyeth continues to carry out marketing activities around nutrition and health to expand the goat milk market.
Brand 4: Bright
Bright Dairy was established in 1992 and is another leading enterprise in the goat milk market. Bright\’s marketing strategy is extremely smart, and it has introduced a variety of marketing methods, including celebrity endorsements, variety show promotions and other activities, to enhance brand awareness. At the same time, Guangming also attaches great importance to product quality management and adopts rigorous product management and testing methods to achieve full-process monitoring of products from production to sales.
Summary
The above is a detailed introduction to the main leading companies in China\’s goat milk market. It is worth noting that although China\’s goat milk market is still in its primary development stage, it has already achieved a good development trend, and its competition with other milk source markets will continue to heat up in the future. Generally speaking, China\’s goat milk market still has a lot of space and potential. As long as major companies can continue to improve, adhere to the business philosophy of quality first, and gain recognition from consumers, the market prospects will definitely be broader.
