Market situation analysis
New Zealand is one of the world\’s largest exporters of dairy products and a major source of imported milk powder for many countries. Therefore, the price of imported milk powder in New Zealand has a global impact. In recent years, affected by factors such as market supply and demand, the international financial crisis, and the RMB exchange rate, the price of imported milk powder in New Zealand has fluctuated greatly.
First of all, regarding the impact of market supply and demand, New Zealand has unique natural conditions and resources for dairy farming, and the quality of dairy cows has been optimized, so the quality of New Zealand milk powder is reliable. Moreover, the milk powder industry can bring great strength to New Zealand\’s economic contribution and is one of New Zealand\’s core industries. These factors have led to a substantial increase in the supply of milk powder. However, in recent years, international requirements for milk powder safety standards have become higher and higher, and the production-capacity-led supply model has ignored high quality and safety, resulting in a decline in purchasing enthusiasm in domestic and foreign markets.
Secondly, consider the impact of the international financial crisis. The economic crisis has caused people with financial difficulties to reduce their willingness to buy luxury goods, and luxury goods such as milk powder will naturally not be spared. As a result, overall demand in the milk powder market has decreased, and the price of milk powder exported from New Zealand has also fallen sharply.
Finally, fluctuations in the RMB exchange rate will also affect the price of imported milk powder in New Zealand. If the RMB appreciates, the cost of purchasing milk powder in RMB will decrease, and the import price of milk powder will decrease. And if the RMB depreciates, the import price of milk powder will rise.
Price trend forecast
Forecasting the price of imported milk powder in New Zealand, the above market factors need to be comprehensively considered. In the coming period, as the COVID-19 epidemic is gradually brought under control and the international financial crisis is gradually eased, the global economy will gradually recover, and the demand for milk powder in domestic and foreign markets will increase. If New Zealand milk powder manufacturers can strengthen quality and safety control while promoting the globalization of milk powder brands, then further improve their international competitiveness, and future price trends will develop in a stable and upward direction.
In addition, due to the impact of the RMB exchange rate, it is predicted that the price of imported milk powder will fluctuate greatly in the future. If the RMB exchange rate continues to rise, the import price of New Zealand milk powder will rise; if the RMB exchange rate falls, the import price of New Zealand milk powder will fall.
Price range
For the price range of imported milk powder in New Zealand in 2021, we can refer to the market conditions in the past two years. According to statistics, the price of imported milk powder in New Zealand in 2020 is close to 30,000 yuan/ton, which is about 50% lower than in 2019. The price range in 2021 is expected to be around 30,000 yuan/ton.
It should be pointed out that the price range is for reference only, and the actual price is still affected by factors such as market supply and demand, the international financial crisis and the RMB exchange rate, as well as the impact of the COVID-19 epidemic on global economic recovery.
Impact on milk powder consumers
Fluctuations in the price of imported milk powder in New Zealand will directly affect the purchasing power of domestic milk powder consumers. When prices rise, consumers may chooseChoose cheaper domestic milk powder to reduce sales in the imported milk powder market. If prices are too high, consumers\’ purchasing power will be suppressed.
Therefore, New Zealand milk powder manufacturers need to strengthen quality and safety control so that consumers will buy more imported milk powder. At the same time, high prices will also make consumers think about whether they have learned to select and distinguish which imported milk powder is worth buying.
Summary
Since the impact of different factors on the price of imported milk powder in New Zealand is not fixed, market analysis and price trend prediction must be carried out based on a variety of information to draw accurate conclusions. At present, the future of the milk powder market will still be affected by a variety of factors, and price trends may fluctuate. However, it is essential for New Zealand milk powder manufacturers to strengthen quality control and promote brand internationalization. For consumers, they should pay more attention to the quality and safety of milk powder, learn more about relevant information, and consume wisely.
