How to choose a good name for your business?
Every successful company has a company name that is easy to remember, easy to spread, and has a clear meaning. Giving your company a nice name can not only improve your corporate image and attract customer attention, but also increase your brand value. How to come up with a good name? The following is a detailed explanation from four aspects.
1. Naming principles for company names
Naming principles are the basis for naming. When naming your company, you need to follow the following principles:
(1) Simple and easy to remember. The name should be short, concise and concise, such as the famous Apple, Google, etc., so that people can easily remember it.
(2) The meaning is clear. The name needs to be consistent with the company\’s business, products, and characteristics. For example, the home appliance company Haier reflects the meaning of being open to all rivers.
(3) The language is vivid. The name needs to be intuitive and vivid, such as Microsoft, which stands for micro software.
(4) Pinyin combination. When there are few single Chinese characters with certain brand appeal, a letter combination of several Chinese characters can be used, such as BYD.
2. Language specifications for company names
The language specification of the company name is also very important. Special attention should be paid to the following points when naming:
(1) Must comply with national laws, morals and social habits.
(2) The company name should be consistent with its registered trademark or business scope and not cause confusion or misleading.
(3) The name should not contain too many yin and yang, deliberate derogatory connotations, vulgar words, etc. It should be mainly positive energy.
3. The overall image of the company name
A good company name also needs to have an overall image. You can pay attention to the following points when naming:
(1) Consider a wide range of things, and avoid a certain degree of special impressions of region, industry, nobility, etc. when naming.
(2) The company name, products and services must form a unified whole, have an inherent logical relationship, and reflect a certain degree of professionalism.
(3) The company name should not appear too mysterious and difficult, but should be inclusive and meaningful at the same time.
4. Brand positioning of the company name
Finally, the company name needs to have a brand positioning effect. Please pay attention to the following points when naming:
(1) In line with the company\’s overall strategic positioning and reflecting the company\’s value and image.
(2) Symbolization. The company name and logo, corporate cultural image, marketing methods, etc. must form a symbol system that echoes each other.
(3) Make timely adjustments. The image of the company and the market environment are constantly changing, and the company name also needs to be adjusted in time to make it more in line with the market curve and brand needs.
In short, naming a company is a project that requires patience, experience and creativity, but as long as you follow the four aspects of naming principles, language specifications, image integration and brand positioning, and selectively apply these points, you can improve the visibility and quality of the name. The intensity is not difficult.
