Brand Background Introduction Abbott and Mead Johnson, the two giants in the infant milk powder industry, are both foreign brands. Abbott entered the Chinese market in 1982. As early as the beginning of the 21st century, it had occupied a high share of the infant milk powder market and had a high reputation and credibility. Mead Johnson is a relatively young brand. Its development in the Chinese market began in 1999, but it has continued to grow and develop. It is currently one of the major domestic infant milk powder brands. Comparison of nutritional ingredients and additives In terms of nutrition, both Abbott and Mead Johnson have gone through years of research and continuous upgrades and improvements to ensure