Choosing a suitable maternal and infant brand Choosing a suitable maternal and infant brand is the first step in opening a maternal and infant store. Consider whether the brand you want to join has reliable strength and stable market demand. You should choose a brand that suits you based on your actual situation. You must understand the business model, franchise process and problem-solving capabilities of the brand you intend to join. Establish cooperation and development plans between yourself and the brand through communication with the brand. Development of maternal and infant industry