Market Analysis: New Zealand is one of the largest exporters of dairy products in the world and the main source of imported milk powder for many countries. Therefore, the price of imported milk powder in New Zealand has a global impact. In recent years, affected by factors such as market supply and demand, the international financial crisis, and the RMB exchange rate, the price of imported milk powder in New Zealand has fluctuated greatly. First of all, regarding the impact of market supply and demand, New Zealand has unique natural conditions and resources for dairy farming, and the quality of dairy cows has been optimized, so the quality of New Zealand milk powder is reliable. Moreover, the milk powder industry can contribute to New Zealand\’s economy