How to create eye-catching milk powder advertising and marketing steps. Milk powder advertising is an important part of the maternal and infant market. How to create eye-catching milk powder advertising is the focus of every marketer. The following will explain how to create eye-catching milk powder advertisements from four aspects: advertising strategy, advertising language, advertising media, and advertising creativity. Advertising strategy It is very important to be familiar with product characteristics, market positioning and consumer psychology, choose appropriate advertising time, space and form, and formulate a good advertising strategy. First of all, we must fully understand the product characteristics and market positioning, and determine the target audience of the advertisement.