The importance of the strengths-based negotiation method The strengths-based negotiation method plays a very important role in business negotiations. It allows both negotiating parties to reach a satisfactory agreement and achieve a win-win situation. This approach not only avoids conflict and unnecessary competition, but also allows both parties to better understand each other\’s needs and expectations. Compared with other negotiation methods, the dominance negotiation method emphasizes trust, cooperation and common interests. Therefore, in business negotiations, we must learn how to use advantage negotiation methods. Determine your own interests In negotiations, the first thing we need to do is to clarify our own interests and needs.