Current situation of the maternal and infant franchise market The maternal and infant franchise market is being sought after by more and more entrepreneurs. As the post-90s and post-00s generation become a new generation of parents, they pay more attention to the growth of their children and recognize high-quality maternal and infant products. According to industry statistics, China\’s maternal and infant products market continues to expand, with market sales exceeding 2.5 trillion yuan in 2019. The maternal and infant industry is developing very rapidly, attracting