1. Reasons for the price reduction of milk powder In recent years, with the rapid development of the economy and the improvement of consumption levels, the market demand for milk powder has continued to increase. However, due to insufficient domestic milk sources and high prices of imported milk powder, the price of milk powder remains high. In order to meet consumer demand and promote market competition, many companies have successively introduced price reduction measures. 2. Impact of milk powder price reduction 1. For consumers, price reduction means that they can purchase products of the same quality at a lower price, thereby reducing the burden of life. 2. For enterprises, price cuts may lead to sales growth and market share.