The list of the top ten maternal and infant franchise brands in the country is released. The maternal and infant market is one of the fastest growing areas in China\’s commercial field in recent years. Statistics show that the number of infants and young children in China is increasing year by year as a proportion of the total population. This also means that the maternal and infant market has broad prospects, and the maternal and infant franchise is a major weapon in market competition. Not long ago, the ranking of the top ten maternal and infant franchise brands in the country was released. This article will analyze the factors affecting the brand ranking, brand characteristics, successful cases and future trends. Factors affecting brand ranking Factors affecting maternal and infant franchise brand ranking