What are the benefits of franchising chain stores for infants and young children? In the infant and child industry, franchising chain stores has become a common business model. Franchising a chain store has many advantages over opening a stand-alone baby and toddler store. The following is explained from four aspects: 1. High brand awareness and good consumer reputation. Franchise chain stores usually have a mature brand system, including the construction of brand image, brand reputation, brand characteristics, brand culture, etc. These are all previous investments