Why does Shengyuan milk powder not advertise? Analysis of Shengyuan milk powder marketing steps

Why doesn’t Shengyuan milk powder advertise? The Shengyuan milk powder brand was established in 2002. It is a company focusing on the research and development, production and sales of infant milk powder. Its products have a good reputation and its market share is increasing year by year. Although Shengyuan milk powder performs very well, we rarely see its advertisements on TV, newspapers and the Internet. Why is this? Today we will elaborate on this from the following four aspects. The Importance of Price Strategy In the domestic milk powder market, competition among most brands is fierce and price wars continue. However, Shengyuan milk powder has always insisted on \”not engaging in price wars\”.

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