Why is Wyeth Matner not sold? Wyeth Matner is a nutritional brand for infants and young children and has a good reputation in the international market. However, it is difficult for Wyeth Materna to find sales channels in the Chinese market. Why is this? Insufficient market research Market research is the most critical step in marketing. Wyeth-Matner did not conduct sufficient research when entering the Chinese market. On the one hand, Wyeth-Matter products are generally considered to be imported products, giving people high expectations. However, the sales and taste did not meet their expectations, which led to a rebound in the market; on the other hand, pro-