Yili brand introduction: From history to the present, Yili’s brand story and brand influence

Yili Brand Introduction: History, Brand Story and Influence Historical Evolution Yili Group is one of the largest dairy companies in China, founded in 1993. But the history of Yili can be traced back to the 1930s. At that time, on the grasslands along the Yili River in Inner Mongolia, herders used fresh milk to create Yili yogurt, which was also one of the earliest yogurt brands in China. In the 1980s, Yili began to develop into a modern enterprise, mainly producing

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