1. The development history of domestic milk powder brands
2. Market status of domestic milk powder brands
3. Product characteristics of domestic milk powder brands
4. Future development trends of domestic milk powder brands
1. The development history of domestic milk powder brands
With the rapid development of the economy and the improvement of people\’s living standards, people\’s demand for infant formula milk powder is also increasing. In such a market environment, domestic milk powder brands began to rise. In the early days, domestic dairy companies mainly sold fresh milk, and the quality of their products varied. Consumers lacked trust in the infant formula milk powder produced by these companies. However, under guidance, some companies began to transform into the production of infant formula milk powder, and gradually won the recognition of consumers.
2. Market status of domestic milk powder brands
At present, in the market, all major well-known brands at home and abroad are involved, and each occupies a certain share. However, as local companies such as Tu Shijia have continuously strengthened product research and development and marketing promotion in recent years, the market share of domestic milk powder brands has continued to rise. According to statistics, the market share of local milk powder brands reached more than 60% in 2019, among which local brands such as Tu Shijia, Feihe, and Biostime performed particularly well.
3. Product characteristics of domestic milk powder brands
Compared with foreign brands, domestic milk powder brands pay more attention to product development that meets the baby\’s physiological characteristics and taste preferences. , when it comes to adding nutritional ingredients, local companies will carry out scientific proportions based on the nutritional needs of infants and young children; when it comes to taste, they will pay more attention to fine texture and easy digestion. In addition, domestic milk powder brands also focus on product safety and traceability, and have strict standards in all aspects of raw material procurement, production and processing, and packaging materials.
4. Future development trends of domestic milk powder brands
As consumers have higher and higher requirements for food safety and quality, domestic milk powder brands will pay more attention to product research and development and quality in the future. At the same time, we will continue to innovate in marketing and promotion to increase brand awareness and reputation through various channels and methods. In addition, domestic milk powder brands will also strengthen cooperation with maternal and infant hospitals, health care, etc. to promote nutritional and healthy parenting concepts and contribute to the healthy growth of babies.
【Abstract】
With the development of the economy and the improvement of people\’s living standards, domestic milk powder brands have begun to rise. In the market competition, local companies such as Tu Shijia, Feihe, and Biostime have performed outstandingly. Domestic milk powder brands focus on meeting the baby\’s physiological characteristics and taste preferences, and have strict standards in terms of product safety and traceability. In the future, domestic milk powder brands will pay more attention to product research and development and quality, and increase brand awareness and reputation through various channels to contribute to the healthy growth of babies.
