1. Brand background of Evergrande milk powder
Evergrande milk powder is one of the brands under Guangzhou Evergrande Group. As one of the industries invested by Evergrande Group, its product quality and brand image are highly recognized by consumers. Evergrande milk powder was officially launched in 2017 and became popular in the market in a short period of time, becoming one of the well-known infant milk powder brands in China.
2. Product features of Evergrande milk powder
1. High-quality raw materials: Evergrande milk powder uses high-quality fresh milk sources imported from Australia to ensure the nutritional content and taste of the product.
2. Scientific formula: Based on the baby\’s physical characteristics and growth and development needs, Evergrande milk powder has developed a scientific formula to meet the nutritional needs of babies of different ages.
3. Safety monitoring: Evergrande milk powder strictly implements food safety standards and conducts multiple tests on each batch of products to ensure that the products meet the standard requirements.
4. Conscientious price: Compared with other international brands, Evergrande milk powder is sold to consumers at a more affordable price.
3. Marketing strategy of Evergrande milk powder
1. Celebrity endorsement: Evergrande milk powder invites popular celebrities to serve as brand spokespersons, using the influence of celebrities to increase brand awareness and reputation.
2. Online promotion: Evergrande milk powder is promoted online through social media such as WeChat and Weibo to interact with consumers and increase brand exposure.
3. Physical stores: Evergrande milk powder has set up physical stores across the country to facilitate consumers to purchase products and provide professional pre-sales and after-sales services.
4. Sponsorship activities: Evergrande milk powder actively participates in various public welfare activities and event sponsorships to improve the brand\’s social responsibility and public image.
4. Market performance of Evergrande milk powder
Since its launch, Evergrande milk powder has performed well in the domestic market with its high product quality and good reputation. According to data, the market sales of Evergrande milk powder reached more than 1 billion yuan in 2019, and show a year-by-year growth trend.
5. The future development of Evergrande milk powder
As competition in the infant milk powder market intensifies, Evergrande milk powder will continue to improve product quality and brand image, increase market investment, and expand new sales channels to meet the evolving needs of consumers.
6. Product categories of Evergrande milk powder
Hengda milk powder currently has three series: 0-6 months, 6-12 months, and 1-3 years old. Each series has different specifications and flavors to choose from. Consumers can choose according to their baby\’s age and taste preferences.
