Revealing milk powder quality problems
Shi\’s milk powder is a popular brand of infant milk powder, but in recent years, it has also become one of the topics of public concern due to quality issues. In the next few aspects, we will discuss in detail whether quality problems have ever occurred in our milk powder.
1. The 2013 “One Can” Incident
In 2013, the \”one can\” incident of Shi milk powder broke out, which triggered a major incident in China\’s maternal and infant market and also triggered public concerns about the safety of infant milk powder. At that time, media reported that a parent angrily took the milk powder he bought from the supermarket and something went wrong: there was an insect in the milk powder. Afterwards, the company publicly apologized and took measures to resolve related issues.
This incident exposed the deficiencies in the production and quality control of Shi\’s milk powder and raised consumers\’ doubts about the quality of Shi\’s milk powder brand.
2. Milk powder quality inspection failed in 2018
In 2018, Shi milk powder once again attracted public attention. The Nanjing Municipal Food and Drug Administration found that 3-monoglyceride content exceeding the standard was detected in the milk powder during the sales process. Subsequently, news broke on the Internet that the milk powder failed to pass the quality inspection.
This incident once again raised questions about the quality of the milk powder, and netizens called on relevant departments to strengthen supervision.
3. Incident of excessive urea in milk powder
In 2014, Shi\’s milk powder attracted public attention because of excessive urea. It is understood that at that time, the milk powder sold in some stores in Chengnan District, Nantong City, Jiangsu Province was found to be unqualified: the milk powder produced on February 26, 2013, had excessive urea content after steam sterilization, and the exceedance rate was as high as 36.84%.
Such serious quality problems not only affect the brand image of Shi\’s milk powder, but also pose a serious threat to consumers\’ health.
4. Lactalis milk powder was accused of plagiarizing Lactalis milk powder
In 2019, there were also accusations that Lactalis milk powder had copied Bellamy\’s infant milk powder formula from Lactalis (a French domestic multinational dairy manufacturer). Previously, Shi\’s milk powder was often linked to quality problems of other infant milk powder brands. This accusation has led to public distrust of Shi\’s milk powder to a new height.
Conclusion
Although Shi\’s milk powder is a popular brand of infant milk powder, its quality issues cannot be ignored. We introduced several major quality incidents that have occurred in our milk powder over the years, and analyzed the impact of these incidents on consumers and brand image. Although the industry has taken many measures to strengthen quality supervision, the public still continues to pay attention to the quality of Shi milk powder. Shi milk powder companies need to work harder to improve product quality and win the trust and support of consumers.
