1. Industrial development trends
Confinement centers are currently a highly sought-after industry. In recent years, with the improvement of people\’s living standards and changes in fertility concepts, more and more new mothers have begun to pay attention to confinement care. According to incomplete statistics, there are currently tens of thousands of confinement centers across the country, which also illustrates the development potential and market demand of this industry. Compared with big cities, the market demand for confinement centers in counties is stronger, because the birth rate of women in counties is relatively high, the living environment is relatively livable and nutritious, and it is easy to breed consumer groups in confinement centers. Therefore, opening a confinement center in the county has investment prospects and market security.
2. Investment composition
A confinement center requires investment in many aspects, such as venue rental, office equipment, furniture supplies, cleaning services, etc. Among them, the most important element is venue leasing, because the space requirements for the operation of confinement centers are relatively high. They must be spacious and bright, quiet and comfortable. More importantly, they must have legal business licenses and various fire protection, sanitation, etc. Related documents, these require a certain fee investment. Office equipment such as computers, printers, etc. generally do not require much investment and can be purchased and expanded gradually. In terms of furniture, confinement beds, sofas, chairs, coffee tables, etc. all cost a certain amount of money, and you can generally purchase mid-range brand furniture. In addition, cleaning services also require investment to ensure the cleanliness and comfort of customers.
3. Staffing
Opening a confinement center requires a professional confinement nanny team. Generally speaking, confinement nanny\’s qualification requirements are relatively high, and they need to have relevant professional certificates, rich experience in child care, keen observation, as well as good communication skills and service awareness. In addition, a certain number of cleaning staff and receptionists are also required to ensure the smoothness of the entire service process. The monthly salary of a nanny generally ranges from 6,000 yuan to 10,000 yuan, with adjustments made based on experience and qualifications.
4. Profit model
The profit model of confinement centers is mainly service charges and product sales. The fees for postpartum care services are mainly based on taking care of the health of mothers and infants. Generally, corresponding charging standards are made based on different service items and service hours, and corresponding health care supplies are provided, such as diapers, wet wipes, towels, etc. Three supplies are provided every day. Meals are provided and certain laundry services are provided. In terms of product sales, confinement centers can develop their own brand products and sell them to customers. For example, confinement meal brands, maternal and infant care product brands, etc. can also sell related products of other brands to increase the comprehensive income of the confinement center.
Summary
The investment cost of opening a confinement center is relatively high, and the specific cost depends on various factors such as venue, equipment, and personnel. In terms of products and services, confinement centers need to be customer-oriented and create differentiated service features and product advantages to improve customer satisfaction, maintain competitive advantages, and ensure the long-term development of the company. At the same time, during the service process of the confinement center, it is necessary to communicate and trust well, pay attention to service attitude and quality, and provide new mothers with better quality.Excellent service and attentive help.
