Aspect 1: Understand the market status of the diaper franchise industry
As a maternal and infant product, the market demand for diapers is very large, and the diaper franchise market is also very hot. However, before joining, you need to have a certain understanding of the market in order to make more reasonable decisions about the merchants to join.
The demand for diapers in the domestic market is mainly in first-tier cities and most second-tier cities, especially in developed areas such as Beijing, Shanghai, Guangzhou and Shenzhen. At the same time, the market structure is also becoming monopolistic, with several large diaper brands occupying the vast majority of the market share. Therefore, franchisees need to understand the current market status of this industry in order to find a direction that suits them.
Aspect 2: Selection of diaper brands
There are many diaper brands on the market, but after understanding the market, franchisees need to carefully choose their cooperative brands. The reputation and quality of the diaper brand are important factors that franchisees need to consider, so they should choose the brand with the best reputation and quality in the market.
At the same time, franchisees also need to consider whether the company strength and management philosophy behind the brand are consistent with their own ideas, and whether they are satisfied with the franchise conditions, authorized areas, after-sales services, etc. Only by choosing a good brand can you run your own diaper franchise store better.
Aspect 3: Contact the brand
After choosing their cooperative brand, franchisees need to establish contact with the brand. You should learn from the brand about the brand’s franchise methods and requirements, and conduct detailed negotiations with the brand. During the negotiation, franchisees need to understand whether the franchise resources and support provided by the brand, such as brand promotion, advertising investment, promotional activities, etc., are guaranteed. These supports will be an important guarantee for franchisees to operate diaper franchise stores.
Aspect 4: Searching for Distributors
Another way to find diapers is through distributors. Large diaper manufacturers usually work with multiple agents and distributors. These channel merchants will represent these products and be responsible for the sales of the products. If you are a novice franchisee and have difficulty finding a brand to cooperate with, you can look for these channel partners to purchase goods directly. However, when choosing a channel provider, franchisees need to pay attention to whether the channel provider\’s qualifications are passed, whether the product quality is up to standard, and whether the after-sales service can be guaranteed. If you can find a trustworthy channel provider, you will gain a lot in the franchise stage and in future operations.
Summary
Looking for primary sources of diaper franchise requires franchisees to consider four aspects: market status, brand selection, contact with the brand, and channel dealer search. Understanding the current market situation, choosing a regular brand, establishing contact with the brand, and looking for reliable cooperation channels will be the key points to pay attention to when looking for first-hand sources of goods. Only by accurately judging the market, choosing the brand to join, and basing the quality selection of the channel dealers on, can the franchisee successfully operate the diaper franchise store and earn more profits.
