Current situation of mother and baby franchise market
The maternal and infant franchise market is being sought after by more and more entrepreneurs. As the post-90s and post-00s generation become a new generation of parents, they pay more attention to the growth of their children and recognize high-quality maternal and infant products. According to industry statistics, China\’s maternal and infant products market continues to expand, with market sales exceeding 2.5 trillion yuan in 2019. The maternal and infant industry is developing very rapidly, attracting more and more brands to join, and market competition is becoming increasingly fierce.
Introduction to the top brands in the market
1. Beingmate:
Beingmate maternal and infant chain organization is a maternal and infant chain organization integrating maternal and infant daily necessities, infant toys, clothing, food, health products, books, furniture and other business formats. Beingmate adheres to the service tenet of \”easy use, good products, good impressions, and good mood\” and requires each chain store to provide customers with high-quality maternal and infant products and complete after-sales services, as well as a successful brand management concept and an in-depth product line. , becoming the leading brand in the maternal and infant market.
2. Childhood time:
Childhood is one of the largest and leading chain brands of children\’s maternal and infant products in South China. Over the years, it has been committed to providing consumers with a one-stop \”global maternal and infant products + maternal and infant services + parenting knowledge\” platform to meet the needs of 24 The demand for maternal and child products purchase, consultation, communication, education, play and inspiration has become an important reference in the industry.
3. Parent-child world:
Parent-child world is a chain brand of family and parent-child life services. It is committed to customizing global high-quality mother-infant and parent-child services. It has more than 400 offline stores and 200,000 registered members. It provides personalized services, rich categories, and innovative consulting concepts to become a family of three. A must-have brand for your home.
Prospects of maternal and infant franchise market
The rapid development of the maternal and infant market and the huge consumer demand make the market potential of the maternal and infant industry very large. The maternal and infant franchise market has good prospects. Online consumption is the market with the greatest potential in the future. It has developed from online to offline and has become a self-operated or franchised industry. Relying on Internet technology, it has opened up an e-commerce and offline complex to create logistics, warehousing, settlement, and logistics. and other related businesses throughout the life cycle, and provide full-process brand services.
Required conditions and risk warnings for brand franchise
To join a maternal and infant store, you need to prepare service awareness, brand awareness, sales skills, and sufficient funds. A good franchised maternal and infant store brand mainly considers the following points: 1. Brand visibility and reputation; 2. Product quality and practicality nature; 3. Franchise fees and financial assistance; 4. After-sales service.
risk warning:
1. The market competition is fierce and there are many maternal and infant brands. Franchisees should choose the brand that suits them according to their actual situation.
2. Blindly digitizing products, focusing on appearance and showing off combinations, and ignoring product content issues may result in a lot of money and no customers.
Summary
As a representative of consumption upgrading, the maternal and infant market has great potential. The maternal and infant franchise market has good prospects. Maternal and infant chain companies continue to expand their business scope and perfectly integrate Internet and other technologies with sales operations to achieveNowadays, the seamless collaboration between online and offline maternal and infant products has gradually formed a business model of \”global procurement, local distribution, quality assurance, and brand recognition\”. Of course, each brand also needs to make certain considerations before joining. In addition to determining the conditions required for joining, it is also necessary to understand the actual development situation of the chosen brand in order to determine its own direction of joining.
