1. Brand introduction of Mengniu Ala milk powder
Mengniu Ala milk powder is a high-end infant milk powder brand under Mengniu Dairy. With the brand concept of \”from high-quality grassland, caring for baby\’s growth\”, it is committed to providing safe, healthy and nutritious milk powder products for babies.
2. Product features of Mengniu Ala milk powder
1. Selection of high-quality raw materials: Mengniu Ala milk powder uses fresh and high-quality milk sources from the inner grassland to ensure the nutritional value and safety of the product.
2. Full-process quality control: Strict throughout the entire process from raw material procurement to production and packaging, ensuring that each can of milk powder meets the standards and Mengniu\’s requirements.
3. Professional formula: It is developed with professional formula based on the growth and development characteristics and needs of babies to meet the nutritional needs of babies of different ages.
4. Easy to digest and absorb: Adding probiotics and other nutrients can help promote intestinal health and digestion and absorption.
3. Mengniu Ala milk powder product series
Mengniu Ala milk powder currently has multiple series, including:
1. Ala 1: Suitable for babies aged 0-6 months. It contains a variety of essential nutrients and helps babies grow healthily.
2. Ala 2: Suitable for babies 6-12 months old. Added a variety of nutrients to help the baby\’s intelligence and immune development.
3. Ala 3: Suitable for children aged 12-36 months. It contains more nutrients such as vitamins and minerals, which is helpful for the development of all aspects of the baby\’s body.
4. Market Performance of Mengniu Ala Milk Powder
Mengniu Ala milk powder has achieved good performance in the market with its advantages of high-quality raw materials, professional formula and strict quality control. According to data released by the Food Industry Network, Mengniu Ala milk powder sales increased by more than 50% year-on-year in the first half of 2019.
5. Brand image of Mengniu Ala milk powder
As one of the well-known domestic dairy companies, Mengniu has always taken \”health, deliciousness, technology, and environmental protection\” as its corporate mission and is committed to building a healthy food brand. Mengniu Ala milk powder, as its high-end infant milk powder brand, also adheres to this concept and continues to innovate and improve in product research and development, production and manufacturing.
6. The future development of Mengniu Ala milk powder
As the baby milk powder market continues to grow and consumers have increasingly higher requirements for product quality and safety, Mengniu Ala Milk Powder will continue to be committed to providing high-quality infant milk powder products and continue to innovate and improve in marketing and services. , to meet the needs of consumers.
