The latest news and important news announcements on Mengniu’s official website
Dear Mengniu official website users, hello everyone! In order to better deliver the latest developments and important news to our users, we hereby issue this announcement. Here are our latest developments and important news:
1. Product quality is improving day by day
As one of the leading dairy manufacturers in China, Mengniu has been committed to improving product quality and safety levels. We strictly monitor every step from feed to production and conduct strict testing through third-party agencies to ensure that the quality of each product reaches the highest standards. In addition, we continue to invest resources in the research and development of new processes and technologies to improve product quality and safety.
The new product \”Small Box Premium\” recently launched by us has received good response in the market and has been widely praised by users. In the future, we will continue to launch more high-quality, safe and healthy products to provide users with more good choices.
2. Mengniu family tree project officially launched
In order to better demonstrate our dairy ecosystem to users, Mengniu’s official website has officially launched the “Mengniu Family Tree” project. The project includes Mengniu’s sub-brands, product lines, and production bases in different cities. Through this project, users can more intuitively understand Mengniu’s comprehensive development and diversified layout. We will strive to create a more complete Mengniu family tree, so that users can better know and understand Mengniu, and enhance mutual trust and cooperation.
3. Mengniu won the Marketing Innovation Award
Recently, Mengniu won the China Marketing Innovation Award, the top domestic marketing award. This honor demonstrates our outstanding performance and innovative thinking in brand positioning, marketing, and advertising. As China\’s leading dairy company, Mengniu will continue to innovate marketing strategies and methods, provide better marketing services, and create higher-quality healthy drinks for consumers.
4. Mengniu supports public welfare undertakings
Mengniu has always adhered to the corporate values of \”green, healthy and kind\” and is committed to building a healthy and beautiful society. We have carried out a number of public welfare activities based on the needs of the country, local areas and the company itself.
For example, we cooperate with the China Foundation for Poverty Alleviation to carry out a \”Nutrition Sharing Program\” for children in poor areas to provide children with high-quality nutritional products; we work with the Chinese Women\’s Football Team to create events such as the \”Mengniu Women\’s Football Cup\” to help Chinese football career; at the same time, we are also actively involved in environmental protection and launched the \”Green Advocate\” program to encourage the public to pay attention to environmental issues.
Summary
While implementing corporate values, Mengniu will continue to improve product quality, deepen public welfare undertakings, innovate marketing strategies, expand diversified businesses, and provide users with healthier and higher-quality services. We will continue to provide our users with the latest updates and important news. We welcome everyone to follow and support Mengniu as always!
