1. Background introduction to the national milk powder sales rankings
In recent years, with the improvement of people\’s living standards and changes in consumption concepts, infant milk powder has become one of the popular commodities on the market. According to statistics, the infant milk powder market has exceeded 30 billion yuan, making it one of the largest milk powder markets in the world. In this huge market, there are so many brands and types of milk powder that it is difficult for consumers to choose the product that is most suitable for their babies. Therefore, the national milk powder sales ranking list came into being.
2. The significance of the national milk powder sales rankings
1. Provide reference for consumers: Through the national milk powder sales rankings, consumers can understand the popularity of different brands and types of milk powder in the market.
2. Promote enterprise competition: Enterprises can understand the performance of their products in the market by participating in the national milk powder sales rankings, and make adjustments and improvements based on the ranking results.
3. Promote industry development: The national milk powder sales rankings can reflect the development trend of the entire infant milk powder market and provide reference for the healthy development of the industry.
3. Selection criteria for national milk powder sales rankings
1. Sales: Sales is the most important indicator for selecting milk powder sales rankings, and it also most intuitively reflects the popularity of the product in the market.
2. Market share: Market share refers to the proportion of a certain brand or product in the entire market. It is also an important indicator that needs to be considered when selecting milk powder sales rankings.
3. User reputation: User reputation refers to consumers’ favorability and satisfaction with a certain brand or product during use. It is also an important indicator that needs to be considered when selecting milk powder sales rankings.
4. National milk powder sales ranking TOP10
1. Mengniu: As a well-known dairy brand, Mengniu has performed well in the infant milk powder market and has consistently ranked among the TOP10.
2. Yili: As the number one dairy brand, Yili also performs well in the infant milk powder market and has consistently ranked among the TOP10.
3. Nestlé: As a world-renowned food company, Nestlé has also performed very well in the infant milk powder market and has consistently ranked among the TOP10.
4. Mead Johnson: Mead Johnson is a company that focuses on the development and sales of infant nutrition products. Its milk powder products are highly favored by consumers in the market.
5. Wyeth: Wyeth is a world-renowned health care product company, and its milk powder products also have a wide range of consumer groups in the market.
6. Abbott: Abbott is a company focusing on maternal and infant health. Its milk powder products are highly praised for their high quality and high-tech content.
7. Jinlingguan: As a well-known domestic dairy company, Jinlingguan also has a significant presence in the infant milk powder market.Wrong performance.
8. Aptamil: Aptamil is a maternal and infant brand from the Netherlands with many loyal consumers in the market.
9. Deluxe: Deluxe is a company with high-end dairy products as its main product line, and it also performs well in the infant milk powder market.
10. Yashili: Yashili is a company that focuses on the research and development and sales of high-end infant nutrition products. Its milk powder products are highly favored by consumers.
5. Trend analysis of national milk powder sales rankings
It can be seen from the national milk powder sales rankings that the domestic infant milk powder market has entered an era of brand competition and high-endization. With consumers\’ increasing spending power and increasing requirements for product quality, brand effect and product quality have become the factors consumers pay most attention to when choosing milk powder products. At the same time, as the aging of the population continues to deepen, the mid-to-high-end infant milk powder market will also usher in greater room for development.
6. Conclusion
As one of the important indicators reflecting the development trend of the infant milk powder market and corporate performance, the national milk powder sales ranking is of great significance in terms of consumer purchasing, corporate competition and industry development.
