Hello everyone, many friends don’t know much about New Zealand Fonterra Group, but it doesn’t matter, because today I will share with you the knowledge about why New Zealand Fonterra milk powder is cheap Click, I believe it should be able to solve some of your confusions and problems. If it happens to solve your problem, please pay attention to this site. I hope it will be helpful to you!
Contents of this article
- Time when Sanlu Group was established
- Which one is better, Dayan whole milk powder or Fonterra
- New Zealand Fonterra skimmed milk powder Can I drink it if I mix it with water?
- Can I drink New Zealand Fonterra skim milk powder?
- How much does 500g of New Zealand Fonterra whole milk powder cost?
- Why is New Zealand Fonterra milk powder so cheap
1. Time of establishment of Sanlu Group
The predecessor of Sanlu was 1956 The Xingfu Dairy Cooperative was established in 2001 with only 32 dairy cows and 170 dairy goats. After 50 years of hard work, Sanlu has now developed into a large-scale enterprise group integrating dairy farming, dairy processing, and scientific research and development. In today\’s increasingly fierce competition in the dairy industry, what is the secret to Sanlu\’s steady and strong development momentum? Tian Wenhua, Chairman of Sanlu Group, said: \”Innovation is the core driving force for Sanlu\’s development. Every day of Sanlu\’s past has been spent in continuous innovation, improvement and self-transcendence. Only our learning and innovation speed is faster than our competitors. Only then can we win in the competition.\”
Chairman Tian Wenhua said: \”China has only had a short time to develop a market economy, and the environment for enterprise survival and development is complex and changeable. A little careless decision-making may affect the development and even survival of the company. However, I firmly believe that no matter what happens, as long as we keep a down-to-earth attitude based on the company\’s ability to bear it, Sanlu will be able to develop in this way over the past 50 years. ”
From the perspective of enterprise system alone, Sanlu has gone through the cooperative system stage, the breeding farm stage, the factory system stage, the company system stage, the joint system stage and the enterprise stage. Group stage. The joint venture negotiations between Sanlu and New Zealand\’s Fonterra lasted four years, which fully reflects Sanlu\’s steady and pragmatic attitude in insisting on innovation. The first issues to discuss before Sanlu and Fonterra negotiateWe also discuss the reasons why many joint ventures fail. The two sides discussed this issue seriously and proposed targeted countermeasures.
Consumers are God, how to win God? For 50 years, Sanlu has insisted on keeping close to the market, starting from consumer demand, constantly innovating products and marketing models, and winning the trust of consumers.
When Sanlu was established in 1956, it only sold fresh milk. But Sanlu was not satisfied with selling only fresh milk at that time. In 1983, it took the lead in developing and producing breast-milk milk powder nationwide. From a single infant milk powder in the past to a series of milk powder, a series of liquid milk, a series of yogurt, a series of milk beverages, a total of 9 series and 171 varieties, satisfying consumers of different ages and needs. Sanlu\’s new product research and development has formed a virtuous cycle of \”production for one generation, reserve for one generation, research for one generation, and conceive for one generation\”.
In terms of marketing model, Sanlu Group strongly advocates team marketing, combining the group\’s human, intellectual, and financial resources with the agents\’ transportation capacity, warehousing, popularity, and geographical advantages. Achieve the best combination; change the traditional vertical marketing network management to \”flat\” management. The marketing network can respond quickly according to market changes. Sanlu\’s latest products can be sold throughout the country within 4 days.
After the \”problematic milk powder\” incident in Fuyang, Anhui, there was a temporary \”vacuum\” in China\’s rural milk powder market. In order to quickly seize this market, Sanlu shifted its sales network from counties to The first level extends to the township and town levels; instead of directly managing agents at the prefecture and city levels, the head office now manages agents at the county and township levels and begins to intensively cultivate the rural market. In 2004 alone, Sanlu Group established 123,000 township sales points across the country in a short period of time.
Tian Wenhua said that an enterprise without independent innovation capabilities cannot be among the first-class enterprises, and \”copying\” will only lag behind others.
For many years, Sanlu has been focusing on independent research and development and forming core technologies with independent intellectual property rights. Currently, there are 78 authorized invention patents and appearance patents. The national invention patent Sanlu \”Low Lactose Formulated Milk\” was developed and produced for the 20% of lactose intolerant consumers in my country. It effectively solves the milk drinking problem of these groups and is of great significance to expanding the dairy consumer market. National invention patents such as Sanlu’s infant formula milk powder have also become Sanlu’s core technologies.
Sanlu’s innovation autonomy is also reflected in “insisting on following its own path.” In recent years, the competition in the dairy industry has been extremely fierce, and various concepts have emerged one after another. Sanlu has always insisted on not following the trend, not hyping, and focusing on the basics. Milk source is the key to healthy development of dairy marketFoundation. In the past two years, Sanlu has been building a milk source base in a down-to-earth manner while various domestic dairy giants are engaged in a milk source war. It is the first in the country to create dairy apartments, cattle nurseries, ecological dairy breeding parks and other breeding management that are suitable for the development of China\’s dairy industry at this stage. model, and successively developed dairy community management software, milk source electronic files, and dairy cow breeding and matching software, taking the lead in realizing microcomputerization of key aspects of dairy farming and management in the country.
2. Which is better, Dayan whole milk powder or Fonterra
1. Fonterra: New Zealand Fonterra Co-operative Group Ltd (Fonterra Co-operative Group Ltd), referred to as \”Fonterra\”, is a dairy exporter headquartered in Auckland, New Zealand, and is also New Zealand\’s largest enterprise. The New Zealand Fonterra Group was established in October 2001. It was originally a cooperative and its property rights belonged to a total of about 11,000 farmers in New Zealand. Fonterra is a monopoly that controls one-third of the world\’s dairy trade.
2. It owns Audrey brand milk powder. Audrey is a brand of Fonterra that specializes in adult milk powder and is affiliated to Fonterra Australia. . The two products currently launched by Audui are Audui full-fat milk powder and Audui skimmed milk powder, which are mainly suitable for the adult group – including pregnant women, teenagers and the elderly. Its new product Audui high calcium + Vitamin D milk powder and Odari high-protein milk powder are reported to be launched in China soon
3. New Zealand Fonterra skimmed milk powder can be mixed Do you want water?
No. Muscle-building powder is mainly a sports supplement made with a ratio of carbohydrate: protein: fat of about 2.5:2:1. It contains protein. Protein cannot be drunk with hot water, because high temperature will break down the protein. It is recommended to drink it with cold water or milk
4. Can New Zealand Fonterra skimmed milk powder be drunk?
Yes, it just tastes light, like skim milk.
5. How much does 500 grams of New Zealand Fonterra whole milk powder cost?
New Zealand Fonterra full-fat powder costs about 500 yuan for 500 grams
6. Why is New Zealand Fonterra milk powder so cheap
1. New Zealand milk powder is generally not expensive. The quality is not very bad, but the sales volume is not increasing.
2. The price is not expensive. This milk powder adopts a full-fat formula and combines natural pasture. As a raw material, milk source does not contain any chemical substances, which can provide more comprehensive nutrients and ensure the body\’s absorption capacity. Since milk powder is very rich in hair protein, it will be very good for adults with high work pressure. Choice
Well, the article ends here. If the question shared this time about why New Zealand Fonterra Group and New Zealand Fonterra milk powder is cheap is of interest to you Help, please pay attention to this site!
