The quality of Biostime milk powder has caused controversy
Biostime milk powder, as a leading player in China\’s infant milk powder market, has been repeatedly questioned and tortured on product quality in recent years. From the initial \”melamine\” incident to this round of \”expired milk powder\” controversy, the quality issues of Biostime milk powder have always caused people\’s heated discussions and concerns. It is reported that this incident mainly focused on three aspects:
Expired milk powder problem
Biostime milk powder has recently been exposed to the fact that some milk powder has expired sales. Many consumers reported that they purchased expired milk powder on official sales platforms such as Biostime’s official flagship store and Tmall flagship store. This incident attracted widespread attention and sparked a lot of discussion and condemnation online.
In response to this matter, Biostime issued a statement, admitting that some products did have expired sales issues, and stated that it would comprehensively inspect distribution channels and crack down on illegal sales. Of course, on the consumer side, it has had an inevitable impact on Biostime\’s reputation and brand image.
Milk powder ingredient issues
Quality issues have been a problem that Biostime milk powder has been facing for a long time. Recently, a senior nutritionist analyzed that there are many problems with the ingredients and production process of Biostime milk powder. Among them, key ingredients such as protein are not up to standard and the content is low. In addition, Biostime\’s self-proclaimed \”natural\” and \”green\” slogans have also been accused of misleading consumers.
Biostime failed to provide a convincing response to these doubts. At the same time, many consumers personally experienced problems with Synbiotics after purchasing them, which once again aroused consumers\’ concerns and doubts.
Problems with marketing methods
Biostime can be said to have many tricks in marketing, but there are inevitably problems. For example, some promotional language is exaggerated, exaggerating the publicity effect, misleading consumers; in addition, some dealers are also suspected of committing fraud and false publicity, which affects the credibility of the entire industry.
As a leading player in China\’s infant milk powder market, Biostime should exercise self-control and restraint in marketing, strictly implement legal regulations, and prevent the occurrence of bad behaviors.
Product Stewardship Issues
Coincidentally, the quality problem of Biostime milk powder has once again highlighted the weak supervision and deficiencies in China\’s infant milk powder market. In fact, China’s infant milk powder market has failed to be independent, fair and transparent in terms of product quality, marketing methods, consumer rights protection and many other aspects.
The quality issue of Biostime milk powder has caused many problems, which will also become an important issue that regulatory authorities, consumers and major milk powder brands need to pay attention to and continue to improve.
Conclusion
The issue of Biostime milk powder has become a major event in China\’s infant milk powder market. From the initial melamine incident to this round of \”expired milk powder\” controversy, every quality issue urges the industry to think and improve.. This also promotes the market to gradually develop in the direction of health, safety and science.
In the future, regulatory authorities, enterprises and consumers should all play their roles in jointly maintaining the healthy and orderly development of China\’s infant milk powder market.
