Product introduction of Mead Johnson Nutritional Products China Co., Ltd.
Mead Johnson Nutrition China Co., Ltd. is an enterprise specializing in the research, development, production and sales of infant nutrition products. The company\’s main products include dairy products, milk powder, complementary foods, nutritional products, etc. Its products have passed many international certifications such as ISO9001 quality management system certification, ISO22000 food safety management system certification, HACCP food safety management system certification and OHSAS18001 occupational health and safety management system certification, ensuring the safety, reliability and quality of the products.
1. Product features
The products of Mead Johnson Nutritional Products China Co., Ltd. are based on the purpose of \”scientific nutrition and healthy growth\” and pursue the product concept of \”more natural, more scientific, and healthier\”. Its products have unique advantages in scientifically proportioning and nutritionally fortifying the main nutrients needed for the growth of infants and young children. Moreover, Mead Johnson also introduces foreign herbal plant raw materials to ensure product quality and safety while bringing more natural nutrition and care to infants and young children.
2. Market performance
At present, Mead Johnson\’s performance in the domestic market has been very good. According to statistics, as of now, Mead Johnson occupies about 8.7% of China\’s milk powder market share and ranks second in the market. In addition, the company also uses rigorous marketing to let consumers understand and realize more information about nutrition, and effectively responds to consumers\’ concerns about product safety and quality.
3. Online promotion of products
In order to better promote its product line, Mead Johnson Nutritional Products China Co., Ltd. also actively uses e-commerce platforms for cosmetics and infant and child products to develop promotion plans for different user groups, using new media methods such as WeChat/Weibo And cross-sector cooperation to create topical activities, quickly increase brand exposure and brand value, and establish closer user interactions, all of which give consumers the opportunity to better understand the products provided by the company.
4. Future prospects
In the future, as the domestic consumer market continues to upgrade, consumers\’ requirements and awareness for nutrition and local origin will continue to increase. Mead Johnson Nutrition China Co., Ltd. will continue to implement the R&D-led development direction, strive to achieve higher-level breakthroughs in areas such as technological innovation, quality upgrading, and market interaction, and strive to provide consumers with more comprehensive and high-quality products and services.
Summary
Mead Johnson Nutritional Products China Co., Ltd.\’s products perform very well in the market, which is inseparable from its strong R&D capabilities, high-quality product quality and strict marketing strategies. In the future, Mead Johnson will continue to adhere to the R&D-led development philosophy, continue to optimize and upgrade in terms of ensuring product quality, safety and nutritional richness, and provide consumers with better products and services.
