Ranking of colostrum milk powder brands
With the improvement of people\’s living standards and the continuous changes in consumption concepts, infant nutrition issues have received more and more attention. Colostrum milk powder, as a complementary food with comprehensive nutrition and delicate taste, has gradually become one of the favorite brands of parents. However, there are so many colostrum milk powder products of various brands on the market that it is difficult to distinguish the good from the bad. Therefore, this article will recommend a few for everyone from a comprehensive perspective through the four aspects of word-of-mouth, ingredients, price and sales of each brand. A brand trusted by consumers.
Word of mouth
The first impression is extremely important, and word-of-mouth is an important channel for brands to establish first impressions. So we started with word of mouth to see which brands are trusted. Take Ruidian Health as an example. Its colostrum milk powder products have a delicate taste and comprehensive nutrition. They use New Zealand colostrum imported from the country of origin and are favored by consumers. In addition, brands such as Xiute and Wyeth are also trusted by consumers. These brands not only have outstanding taste, but also have excellent quality. The production process pays attention to the needs of babies, and they are deeply loved by parents.
Ingredients
We know that the added ingredients and proportions of colostrum milk powder are key factors affecting product quality and are also an important basis for consumers to choose to purchase. As market trends change, some brands have also put great effort into nutritional ratios. For example, Germany\’s Aptamil\’s colostrum milk powder derives its protein from highly isolated whey protein and adopts a \”staged supplement\” strategy to meet the different needs of babies at different stages. In addition, domestic and foreign brands such as Mead Johnson and Nouron also regard formula upgrading as their current main direction. The product ratios are more scientific and nutritious.
Price
Price occupies an extremely important proportion in consumers\’ purchasing decisions. At the same time, the importance of price is also different for consumers at different stages. In response to this situation, brands have launched a series of strategies, such as Xiute focusing on the high-end market, Wyeth taking the high-standard route, etc., and the product prices are relatively high. Correspondingly, brands in some domestic market segments such as Youneng and Aptamil pay more attention to the coordination of price and cost performance, and often launch multiple preferential activities to ensure product quality and increase market share.
Sales situation
The last aspect is sales, which is also an important factor in the success of a brand. In this regard, maternal and infant e-commerce platforms play a vital role, such as JD.com, Tmall and other e-commerce platforms, providing consumers with a more convenient and faster way to purchase. As consumer demand for high-quality goods increases, major brands are opening more and more offline stores. For example, brands such as Wyeth and Mead Johnson have opened exclusive stores or brand-operated stores in major business districts, integrating sales, services, and brand marketing.
Summary
To sum up, the quality of colostrum milk powder brands is not an absolute thing, but depends on specific consumer needs. In view of the different needs of consumers in terms of brand reputation, ingredients, price and sales, weFrom these four aspects, we recommend colostrum milk powder brands such as Ruidian Health, German Aptamil, Aptamil, Youneng, and Xiyoute. We hope this small guide can help consumers better choose their own high-quality nutritious food among the vast number of products.
