Brand History of Shengyuan Group
Shengyuan Group is an enterprise with a history of more than 20 years. It was established in 1996 and is headquartered in Fengtai District, Beijing. After years of development, Shengyuan Group has become an e-commerce enterprise based on the domestic market and targeting overseas sales. As a cross-border e-commerce enterprise integrating R&D, manufacturing and sales, Shengyuan Group has always pursued high-quality products and services.
Business development in the initial stage
At the beginning of its establishment, Shengyuan Group was mainly engaged in the furniture supply business. It was well aware of the unlimited market potential. Coupled with the enterprise\’s positivity, it gradually led the trend of the industry and improved the quality of life of customers. As the furniture market gradually became saturated, Shengyuan Group began to transform and expand its e-commerce business and entered the leading domestic e-commerce platform. It was hailed as a dark horse in the impact of cross-border e-commerce giants.
Rapidly growing e-commerce business
Shengyuan Group\’s e-commerce business originated in 2012. In the early days, it was mainly engaged in cross-border e-commerce agency business, and established strategic cooperative relationships with well-known e-commerce companies such as Alibaba, Amazon, and AliExpress. Through in-depth integration of global resources, it gradually became stronger promote. In 2016, Shengyuan Group became an \”AliExpress Diamond Seller\”, and in 2018, it won two awards: \”Elite Member of the 4th Alibaba Cross-border E-commerce Business Alliance\” and \”Top Ten Cross-border E-commerce Cross-border Leaders\” . Behind this series of honors is the spirit of continuous innovation and the expanding market.
Future planning and development direction
With changes in national policies and market demand, Shengyuan Group is transforming and upgrading to build its own brand, and plans to invest 1 billion yuan in the next 3-5 years to build a new furniture R&D and manufacturing base with independent intellectual property rights in Tianjin to create a unique Customized furniture services with brand influence. In the future, Shengyuan Group will pay more attention to brand influence and R&D innovation, actively integrate resources, expand channels, and gradually realize the layout of the entire industry chain.
Outlook and Summary
After years of development, Shengyuan Group has gradually grown into a cross-border e-commerce enterprise with international influence. Its high-quality products and services have been recognized and trusted by customers. In the future, Shengyuan Group will continue to be committed to brand promotion and R&D innovation, continue to explore markets, actively exert teamwork, comprehensively enhance comprehensive strength and brand image, and continue to create higher performance and social contributions.
