Introduction to the top ten milk powder brands in China
China\’s milk powder market is one of the largest markets in the world, with many milk powder manufacturers, some of which are leading companies. This article will introduce the top ten leading milk powder companies in China, and elaborate on them from the aspects of brand, quality, sales and market share.
Brand
Brand is one of the core advantages of milk powder companies and an important factor for companies to gain market recognition and brand loyalty. Among the top ten milk powder companies in China, five brands, Yili, Mengniu, Feihe, Biostime and Yashili, have higher visibility and reputation in the market. As China\’s leading dairy company, Yili has maintained a leading position in the market for many years, and its brand image has gradually risen at home and abroad; Mengniu has performed brilliantly in marketing and channel construction; Feihe has established itself in the market with its high-end and professional image. Unique in the market; Biostime has a good reputation in the infant milk powder market; Yashili is recognized by consumers for its high quality.
Quality
As a food, the quality of milk powder is very important. Among the top ten milk powder companies in China, Three Squirrels, Heqizheng and Beingmate have better performance in terms of quality. As an emerging milk powder brand, Three Squirrels has won the favor of consumers with its natural, healthy and safe product image; and its milk powder has the advantage of being sourced in New Zealand, providing consumers with higher quality product guarantees; Beingmate has strict quality standards and testing systems to demonstrate its excellent quality to consumers.
Sales
Sales is the core link of corporate marketing. Among the top ten milk powder companies in China, three companies with good sales include Nestlé, New Hope, and Yili. Nestlé\’s brands such as Nestlé adult milk powder, Nestlé infant milk powder, etc. have seen steady growth in sales in the market, bringing stable income to the market; New Hope Dairy has formed a diversified operation after years of hard work in market segmentation. model and sales are also rising; Yili has stable channel resources and a mature sales system in the market, providing consumers with diversified and guaranteed products.
Market share
Market share is one of the important indicators in enterprise industry competition, and it is also an important measure of whether an enterprise has a market leadership position. Among the top ten milk powder companies in China, three companies, Yili, Mengniu and Feihe, occupy the majority of the market share. Yili occupies a leading position in the market with its many years of market experience and profound accumulation; Mengniu has made a lot of positive efforts in promoting products and brands in the market, energy conservation and environmental protection; Feihe has taken advantage of its own farm resources to With excellent product quality and brand image, it has distinct competitive advantages and high market share in the market.
Summary
In general, the top ten milk powder companies in China cover leading companies, emerging brands and medium-sized companies in the milk powder industry. Considering brand, quality, sales and market share, Yili, Mengniu, Feihe and other companies It occupies a leading position in the national milk powder market. In the future, as our country’s infants and young childrenAs the quality requirements for infant milk powder continue to improve, outstanding companies will have more opportunities to stand out in the industry.
