1. Overview of the top 10 milk powder sales rankings in 2019
According to market research data, milk powder market sales reached approximately 240 billion yuan in 2019, a year-on-year increase of 8.2%. Among them, the market share of domestic brands has increased, but imported brands still occupy a larger market share. The following are the top 10 milk powder sales rankings in 2019:
1. Mengniu
2. Yili
3. Mead Johnson
4. Wyeth
5. Abbott
6. Nestlé
7. Love his beauty
8. Mei Su Jiaer
9. Niulan Mountain
10. Golden Crown
2. The road to competition between Mengniu and Yili
1. The history and development status of the two companies
Mengniu and Yili are both local companies that began to rise rapidly around 2000. Mengniu was founded in 1999 and is headquartered in Hohhot City; Yili was founded in 1993 and is headquartered in Hulunbuir City. The two companies have different characteristics in terms of production technology, product quality and marketing strategies.
Currently, Mengniu’s market share is slightly higher than Yili’s, but Yili’s performance in the high-end market is better than Mengniu’s. Both companies are continually expanding their product lines and marketing channels to meet consumer demand.
2. Competitive strategies of the two companies
In the fiercely competitive market, both Mengniu and Yili have adopted a variety of strategies to enhance their competitiveness. :
– Strengthen brand promotion: Both companies have invested heavily in brand promotion activities, including TV advertising, online promotions, sponsorship of sports events, etc.
– Continuous product innovation: In order to meet the changing needs of consumers, both companies are constantly launching new varieties and flavors of milk powder products.
– Expand sales channels: In addition to traditional supermarkets and convenience stores, the two companies have also opened their own offline stores and online malls and other sales channels.
– Improve product quality: In order to increase consumers\’ trust and loyalty to their products, both companies have strengthened their control over the quality of production processes and raw materials and conducted multiple certifications.
3. Mead Johnson and Wyeth: a duel between the two giants in the imported milk powder market
1. The history and development status of the two companies
Mead Johnson and Wyeth are both well-known foreign infant nutrition brands. Mead Johnson was founded in 1929 and is headquartered in Switzerland; Wyeth was founded in 1905 and is headquartered in Aberdeen, Illinois, USA. Both companies have high visibility and market share in the market.
At present, Mead Johnson\’s performance in the market is relatively stable, while Wyeth has been affected by some negative news and its sales have declined.
2. Competitive strategies of the two companies
In order to gain more share in the fierce imported milk powder market, both Mead Johnson and Wyeth have adopted various competitive strategies. :
– Improve product quality: As imported brands, product quality has always been one of the most important selling points of both companies. As a result, both companies have stepped up their focus on product quality and certification.
– Strengthen brand promotion: In order to increase brand awareness and consumer loyalty, both companies have carried out large-scale brand promotion activities and cooperated with various media and celebrities.
– Continuous product innovation: In order to meet the needs of consumers, both companies are constantly launching new varieties and new flavors of milk powder products, and making targeted adjustments according to the characteristics of the market.
– Expand sales channels: In addition to traditional supermarkets and convenience stores, the two companies have also opened their own offline stores and online malls and other sales channels.
4. Abbott, Nestle and Aptamil: Market Performance of Multinational Milk Powder Brands
1. The history and development status of the three companies
Abbott, Nestle and Aptamil are all multinational milk powder brands, and they also have a certain market share in the market. Abbott was founded in 1960 and is headquartered in Illinois, USA; Nestlé was founded in 1866 and is headquartered in Switzerland; and Aptamil is a brand of the French Danone Group and was founded in 1907.
Currently, all three companies are facing some challenges in the market, but still maintain high visibility and loyalty.
2. Competitive strategies of the three companies
In order to gain more market share, Abbott, Nestle and Aptamil have adopted various competitive strategies. :
– Improve product quality: As multinational brands, product quality has always been one of the most important selling points of the three companies. As a result, all three companies have stepped up their focus on product quality and certification.
– Strengthen brand promotion: In order to increase brand awareness and consumer loyalty, all three companies have carried out large-scale brand promotion activities and cooperated with various media and celebrities.
– Continuous product innovation: In order to meet the needs of consumers, the three companies are constantly launching new varieties and new flavors of milk powder products, and making targeted adjustments according to the characteristics of the market.
– Expand sales channels: In addition to traditional supermarkets and convenience stores, the three companies have also opened their own offline stores and online malls and other sales channels.
5. Future development trends of the top 10 milk powder sales rankings
1. Future development trends of the milk powder industry
As the population ages and consumers have higher and higher requirements for health and safety, the future development trend of the milk powder industry will be:
– Growth of the healthy milk powder market: Healthy milk powder is one of the future development directions. Consumers are interested in adding dietary fiber and probiotics.The demand for milk powder with functional ingredients such as bacteria will gradually increase.
– The rise of the personalized customized milk powder market: Consumer demand for personalized customized products is also increasing. In the future, more brands may launch personalized customized milk powder products for different age groups, different health conditions, etc. .
– Popularization of online sales channels: As consumers develop online shopping habits, online sales channels will gradually become more popular. In the future, milk powder brands need to pay more attention to the construction of online sales channels and marketing strategies.
2. Future development trends of the top 10 milk powder sales rankings
Based on the above trends, the top 10 milk powder sales rankings need to take the following measures to maintain market competitiveness in the future:
– Strengthen brand building and promotion activities to increase brand awareness and consumer loyalty.
– Continuously innovate products and launch new varieties and flavors of milk powder products that better meet market demand.
– Expand sales channels, including offline stores, online malls and other sales channels to meet consumer needs.
– Strengthen product quality and certification to increase consumer trust and loyalty to products.
Summary:
With the continuous development of the infant milk powder market, the top 10 milk powder sales rankings need to constantly adapt to market demands and changes in the competition. In the future, aspects such as brand building, product innovation, sales channel expansion and product quality need to be focused on.
