What are the characteristics and differences of the old packaging of Red Star milk powder?
Red Star milk powder is a brand familiar to many Chinese, and its birth can be traced back to the 1970s. As an old brand of milk powder, as we all know, its packaging has also undergone some changes. In this article, we will elaborate on the old packaging of Red Star milk powder from four aspects: packaging material, size, color and LOGO.
Packaging materials
The materials used in the old packaging of Red Star milk powder include outer packaging and inner bags. The outer packaging is mainly made of plastic products, and the sealing area is heat sealed. The inner bag is an aluminum-plastic composite bag, which can effectively prevent moisture and oxidation.
Green and environmentally friendly
It is worth mentioning that the plastic contained in the old packaging materials of Red Star milk powder can be 100% recycled. Therefore, it is more environmentally friendly than the materials used by other milk powder brands.
Moisture-proof and fresh-keeping
As for the inner bag, the aluminum-plastic composite bag is not only moisture-proof, but also has the function of preserving freshness. This ensures the taste and quality of the product to a large extent.
Processing costs are relatively low
Compared with the packaging materials used by other milk powder brands, the materials used by Red Star milk powder are relatively simple, and the processing costs are also relatively low, which can reduce the manufacturing cost of the product to a certain extent.
Dimensions
The old packaging size of Red Star milk powder is relatively small, usually 400g or 800g. Its compact size brings a lot of convenience, such as easy portability, and also saves storage space.
Easy to capture volume
For users, the compact packaging size makes it easier to grasp the quantity without affecting the safety and quality of use.
Bundling
At the same time, the compact packaging size also brings convenience to bundled sales. Users can freely match the required weight, which also makes the brand\’s sales more flexible.
Excellent in wholesale, retail also available
On the dealer side, the compact packaging size also makes wholesale more convenient. At the same time, when individual small batches are needed for retail, the compact packaging can meet the demand.
Color
The old packaging of Red Star milk powder is mainly red with yellow, and the logo is printed with a large red star pattern.
Conforms to the concept of \”red\” in traditional Chinese culture
This color combination is in line with the auspiciousness and prosperity represented by \”red\” in traditional Chinese culture. At the same time, red will give people a warm feeling. After long-term publicity, it has also established a high reputation among consumers.
Easy to identify
In supermarkets and other sales places, red packaging makes it easier for consumers to find the products they need. At the same time, the old packaging of Red Star milk powder has also become an image that cannot be replaced by other brands.
Iconic pattern
The logo of Red Star milk powder, which is the big red star pattern, has also become part of the brand image. This pattern has become the core of Red Star milk powderThe heart logo reminds people of Red Star milk powder at any time.
LOGO
There was a LOGO on the old packaging of Red Star milk powder, but its location and design were slightly different from the current LOGO.
Change of position
The LOGO on the old packaging of Red Star milk powder was often in the middle and upper part, and the size was slightly smaller than the current LOGO. At the same time, the colors are also slightly different. The old packaging LOGO was mainly dark red, while the current LOGO is more of a bright red.
Overall design
Compared with the current LOGO design, the LOGO of the old packaging of Red Star milk powder is more stable and restrained, and the brand image it conveys is also more stable. At the same time, the LOGO is directly integrated into the entire packaging, highlighting the company\’s brand image.
Summary
The old packaging of Red Star milk powder has its own characteristics and differences in terms of material, size, color and LOGO. The outer packaging made of plastic and aluminum-plastic composite materials, compact size, red and yellow color matching, and large red star pattern LOGO have all become an important part of the Red Star milk powder brand image. Although the old packaging of Red Star milk powder has been replaced by new packaging, this old packaging undoubtedly has an irreparable historical status and brand image in the minds of Chinese consumers, and is deeply engraved in the memories of many consumers.
