What are the purchasing channels for township maternal and infant stores?
As a special business model in rural areas, township maternal and infant stores not only ensure the supply of infant products but also contribute to local economic development. In the operation of maternal and infant stores, purchase channels have become a very important matter. Whether the purchase channels are good or not directly affects the operating results and profits. So, what are the purchasing channels for township maternal and infant stores? Next, this will be elaborated on.
1. Purchase from wholesale market
The wholesale market is one of the main channels for maternal and infant stores to purchase goods. There are many wholesale markets for maternal and infant products in some big cities. Through the wholesale market, maternal and infant stores can come to choose samples or go there on their own, and can also connect with suppliers on quality and price. The wholesale market can meet the daily purchase needs of maternal and infant stores, allowing maternal and infant stores to obtain supply faster and more conveniently. Of course, when purchasing goods, maternal and infant stores must pay attention to issues such as authenticity of supply, quality assurance, and reasonable price.
(1) Master wholesale market information
There are many wholesale markets. How do maternal and infant stores find the wholesale market that suits them? You can learn about market information and collect relevant data through the Internet, industry associations, local governments, etc. Establishing a suitable market information platform will help maternal and infant stores to better conduct market research and source of goods procurement.
(2) Pay attention to price comparison
Price comparisons are required when purchasing goods. Maternity and baby stores should pay more attention to multiple suppliers and purchasing prices, and make inquiries. Business competition is fierce, and how to gain more advantages in price has become one of the important measures for maternal and infant stores to purchase goods.
(3) Understand market trends
The third aspect of wholesale market information is understanding market trends. Maternity and baby stores should pay attention to market trends, understand the market prospects of each product, and determine the type and quantity of products to purchase. At the same time, you can also observe other maternal and child stores in the same industry to grasp market trends and purchase strategies, and formulate the best purchase plan.
2. Online purchasing
With the rise of e-commerce platforms, some maternal and infant product suppliers have begun to expand online sales channels, and gradually formed a new purchasing model – online purchasing. The advantages of online purchasing are convenience, speed, and price transparency. Maternity and baby stores can conveniently choose the goods they need from across the country. At the same time, there are also adverse risks such as counterfeit goods and false prices in online purchases. Maternity and baby stores need to use other methods to ensure the quality and authenticity of goods.
(1) Determine the appropriate platform
Before making online purchases, maternal and infant stores need to determine a suitable and secure e-commerce platform and choose a platform with a higher reputation. For example, JD.com, Taobao, Pinduoduo, Amazon, etc., purchase maternal and infant products through online ordering and online payment to ensure the safety of the payment, and you can enjoy cash rebates, coupons and other preferential activities.
(2) Guarantee quality and authenticity
When purchasing online, maternal and infant stores need to pay attention to the quality and authenticity of the goods, such as the quality, packaging, and quality certificate of the goods.Ming, etc., you need to inquire about the supplier\’s supply and quality assurance to ensure the quality and authenticity of the necessary items. Maternity and baby stores can reduce their own financial risks, logistics risks, quality risks, etc. by accumulating their own multiple business channels, establishing an inventory of goods, and maintaining suppliers on the online procurement platform.
(3) Pay attention to the risk of price competition
Online purchasing also involves the risk of price competition. Maternity and baby stores need to always pay attention to the prices of products of the same quality to avoid declining sales and degrading the market in advance, leaving them in a disadvantaged competitive position.
3. Purchase from franchise stores
At present, there are a large number of maternal and infant brands. When maternal and infant stores are established in townships, maternal and infant brands will also take advantage of this feature to launch a chain store expansion strategy. Franchise chain stores are a good choice for maternal and infant stores. Chain store franchises have brand and price advantages.
(1) Using the franchise platform
When joining a chain store, maternal and infant stores can take advantage of the brand and marketing advantages of the platform and use the franchise efficiency to increase their sales, profitability and market share.
(2) Determine the appropriate brand
When joining a chain store, maternal and infant stores need to determine the brand that suits them, choose a maternal and infant brand that conforms to their own market positioning and business management strategies, establish long-term cooperative relationships, and do a good job in brand maintenance and implementation of brand strategies.
(3) Guarantee service quality
Purchasing goods from a franchise chain means having a long-term sales contract relationship with the chain store. While realizing benefit sharing, the maternal and infant store should ensure corresponding service quality and strive to resolve various quality issues with the brand, brand suppliers, and chain store headquarters. Improve the comprehensive quality and service quality level of maternal and infant stores.
4. Joint or cooperative purchasing
Joint or cooperative purchasing is a feasible way to purchase goods. Joint or cooperative procurement can reduce procurement costs and improve procurement efficiency by sharing the market and purchasing goods with other maternal and infant stores. It can also expand market share and enhance market competitiveness. It is a relatively economical and efficient way of purchasing goods.
(1) Determine cooperation plan
When conducting joint purchasing, maternal and infant stores need to determine a cooperation plan, understand economic, safety, quality and other factors, and determine the purchasing target and purchasing quantity. At the same time, joint procurement can also solve payment problems through advance payment, joint guarantee, etc., and improve procurement efficiency.
(2) Select suppliers
Maternal and infant stores can choose cooperative suppliers with other maternal and infant stores through their own channels. Choose well-known, high-quality, and diversified supply sources to meet the needs of different consumers, and establish a stable supply and purchase relationship to strengthen cooperative relationships with suppliers.
(3) Pay attention to cooperation risks
Although joint procurement increases the quantity of purchased goods and reduces the purchase price, there are also corresponding cooperation risks, such as goods quality issues, payment security issues, etc. Maternity and baby stores need to always pay attention to cooperation risks and draft relevant agreements during the purchase process.,Risk prevention.
Summary
There are many purchasing channels for rural maternal and infant stores, such as wholesale markets, online purchasing, franchise chain purchasing, and joint or cooperative purchasing. Each purchasing method has its own advantages and disadvantages, and maternal and infant stores can choose flexibly according to the actual situation. When purchasing goods, maternal and infant stores need to pay attention to factors such as market trends, quality assurance, price competition and cooperation risks, and adopt appropriate methods to ensure the quality of supply, reduce procurement costs, and improve operating efficiency and market competitiveness.
