Current status of China’s infant milk powder market
With the improvement of people\’s living standards and health awareness, infant milk powder has become one of the main foods for newborns and infants. According to surveys, the overall size and demand of China\’s infant milk powder market are showing a steady growth trend. At the same time, competition between domestic infant milk powder brands and imported milk powder is becoming increasingly fierce, and consumers have unprecedentedly diverse choices.
Top 10 infant milk powder sales rankings in China
According to data analysis, the top 10 brands in China\’s infant milk powder sales rankings are: Feihe, Mead Johnson, Yili, Nestlé, COFCO, Beingmate, Wyeth, Abbott, Kaiyuan and Nutricia. These brands account for nearly 90% of the market.
Brand image and word-of-mouth evaluation
Judging from comprehensive media and consumer reputation evaluations, Feihe and Mead Johnson have gained high consumer trust due to their better quality, taste and service quality, and currently have high competition in terms of product recognition and reputation in the market. Ability is one of the important choices for consumers when purchasing infant milk powder. Yili, Nestlé, COFCO and other brands also have good reputations and brand images, but there is still room for improvement in some aspects. Although brands such as Beingmate, Kaiyuan, Abbott, and Nutricia are performing well in the market, they also need to strengthen brand promotion and quality supervision.
Price and channel market
Price and channel are usually one of the most important factors that buyers pay attention to when choosing infant milk powder. In terms of price, domestic brands are more competitive than imported brands. In terms of channels, cooperation with e-commerce platforms accounts for a major share of the market. At the same time, the integration of online and offline markets has become an effective way for the market to improve its competitiveness and market share.
Summary
China\’s infant milk powder market is still in a period of rapid growth, and competition from imported milk powder and domestic brands is becoming increasingly fierce. When consumers choose milk powder, they need to comprehensively consider brand image, reputation, price, access and other aspects. The brands in the top 10 of China\’s infant milk powder sales rankings still have high market share and consumer trust, but improvements in the brand\’s own image, reputation and price still require continuous efforts.
