Where does Mead Johnson Blue rank?
Mead Johnson Blue Zhen is a high-end milk powder brand owned by Mead Johnson. It has launched a series of milk powder products for children aged 0-6 years in the Chinese market, and is deeply loved by parents. So, where does Mead Johnson Blue Zhen rank in the milk powder market?
According to comprehensive data analysis, Mead Johnson Inline\’s market share ranking in China has always been at the forefront. Specifically, throughout 2019, Mead Johnson Inline\’s market share in China accounted for approximately 8.1%, ranking fourth. Compared with 2018, Mead Johnson Inline\’s market share has increased significantly, indicating that its sales in the Chinese market are good.
What’s the reputation of Mead Johnson Blue Zhen? We will elaborate on it in detail from the following aspects.
How about the quality?
The quality of Mead Johnson\’s Lanzhen products has been highly praised by consumers. The raw materials used in its products are all hand-selected high-quality raw materials, and the production process has been strictly controlled to ensure that every detail of the products meets international standards and industry requirements. In addition, the mixing and hygiene control of ingredients are also very extreme, ensuring that the products meet high standards in terms of physical, chemical and microbiological indicators.
Meadow pasture is strictly controlled and the selection of raw materials is guaranteed
Mead Johnson has adopted the motto of \”Good cows raised on meadow pastures to produce high-quality milk\” and has been operating for ten years, achieving scientific management of the entire herd. The management of the meadow pasture is strict, and each cow has undergone a comprehensive health check to ensure that the cows are in good health. In terms of feeding, in addition to being handled by professional dairy breeders throughout the year, special recipes are also prepared for the dairy cows. For example, additional feed is added to the dairy cows during the milk production period to improve the nutritional value and increase the uniformity of nutritional ingredients.
Multiple cleaning procedures to ensure hygienic quality
In order to ensure the cleanliness of product quality, Mead Johnson Blue has implemented multiple cleaning procedures and measures to ensure product safety. These procedures include strict personnel management, regular equipment inspection and maintenance, and standard cleaning and sanitation operating procedures. In addition, the entire production workshop and warehousing facilities are supervised and managed by dedicated personnel to avoid contamination or damage to product quality.
Strict production control throughout the entire process, reliable quality
Mead Johnson Blue has carefully monitored every aspect of product production to ensure impeccable product quality. Its factories have a mature and strict process to ensure that every step of raw materials, manufacturing, quality inspection and packaging meet the highest standards. In addition, Mead Johnson has invested a lot of R&D funds to continue to develop high-quality products and innovate various new manufacturing methods to ensure consistent product quality.
How does the product taste?
In addition to product quality, the taste of the product is also one of the focuses that parents pay attention to. The taste of Mead Johnson Blue Milk Powder has won unanimous praise from many parents.
Mead Johnson Blue Milk Powder fully considers the baby\’s healthy growth and taste during the material selection, brewing and processing processes.Preference provides the best protection for the baby\’s taste. The milk powder made from it has a delicate texture, pure taste, and a certain fragrance, which attracts the salivation of many babies.
Test the taste repeatedly to ensure it tastes great
When producing milk powder products, Mead Johnson will conduct a series of tests and experiments on the color, texture and taste of the products. Every ingredient and every product preparation method is tested repeatedly to ensure that both young children and adults can enjoy the combination of deliciousness and health.
Balanced nutrition, natural and pure taste
The nutritional content of Mead Johnson Blue Milk Powder is based on the growth needs of Chinese children. It has profound theoretical support and has been proven by a large amount of clinical practice. On this basis, Mead Johnson Blue Milk Powder selects ingredients such as fat, protein and carbohydrates to make the milk powder taste more natural and pure.
How is the service?
In addition to product quality and taste, Mead Johnson Blue also provides consumers with high-quality services, thereby enhancing consumers\’ trust and favorability of the brand.
The services provided by Mead Johnson Lanzhen cover many aspects and can be described as meticulous. For example, Mead Johnson Blue Zhen can not only be purchased through multiple online and offline channels, but also provides consumers with professional consultation and Q&A services. Consumers can get comprehensive answers online or by calling according to their needs.
In addition, Mead Johnson Lanzhen also has a complete after-sales service team. If consumers have any problems during use, they can contact the after-sales service staff at any time to solve it. There is also after-sales protection. Mead Johnson Lanzhen provides a good return and exchange system, so consumers can get corresponding treatment at any time after any problems arise.
Pay attention to children’s health and fulfill corporate social responsibility
In addition to being committed to producing high-quality, high-tasting milk powder, Mead Johnson Blue Zhen also attaches great importance to the healthy growth of children and the company\’s social responsibility to the entire society.
Mead Johnson Lanzhen\’s social responsibility fulfillment mainly focuses on three aspects: creating healthy growth goals for children, improving the production environment, and strengthening corporate influence. Specific manifestations include:
Provide knowledge and information
Mead Johnson Lanzhen has established a comprehensive family and infant and child care health management information platform, planning pediatric experts, scholars, and industry leaders to share dairy health knowledge, scientific knowledge, parent-child education, emotional communication, etc. This helps parents create a healthy and comprehensive growth environment for their children.
Promote sustainable development
Mead Johnson Lanzhen has a certain sense of responsibility in dealing with social and environmental issues. By communicating with local government departments, the storage and consumption of electricity and water resources can be well conserved and managed to reduce the impact on the environment. At the same time, the company also actively promotes the concept of sustainable development, pursues environmental protection, and follows the path of green development.
Long-term investment in community development
Mead Johnson Lanzhen not only focuses on its own development and improvement of brand value, but also alwaysCommitted to long-term investment and support for community development, including charity, community building, etc., it has made positive and concrete contributions to society.
Conclusion
As one of Mead Johnson\’s high-end milk powder brands, Mead Johnson Blue Zhen has good market performance and a high reputation in the milk powder market. From warehousing, processing, to quality, taste, service, etc., Mead Johnson Blue Zhen has achieved the ultimate. Moreover, we have fulfilled our social responsibilities through practical actions and made valuable contributions based on the concept of \”sustainable development\”. In the future, I believe that Mead Johnson Blue Zhen will develop better and protect the healthy growth of more children.
