Which brand is the best to join a milk powder store?
With the continuous development of social economy, the milk powder industry is becoming increasingly prosperous, and major brands are also actively expanding their market share. Joining a milk powder store has become a new choice for merchants, and milk powder brands are constantly launching franchise policies. But how to choose a milk powder brand that is suitable for you to join? This article will conduct a detailed evaluation of milk powder franchise brands from four aspects and rank the milk powder franchise brands for everyone. \”
Brand strength
When choosing a franchise brand, priority should be given to the strength of the brand, including brand awareness, market share, product quality, R&D strength and other factors. Affected by various aspects, the strength of milk powder brands on the market is not the same. For example, brands such as Mead Johnson, Abbott, and Wyeth have strong market competitiveness, and their products are generally favored by consumers. However, emerging milk powder brands are relatively weak. Not only do they have low popularity, but their products are also in a stage of constant adjustment and optimization. When choosing a franchise brand, give priority to strong brands. I believe that brand strength is the guarantee for opening a store.
Franchise Policy
The franchise policies launched by franchise brands are also the focus of merchants. How to choose a suitable milk powder franchise brand requires detailed understanding of its franchise policies and related fees. Different brands have different franchise policies. For example, brands such as Mead Johnson and Abbott require higher thresholds for franchises, while brands such as Xinshusi use flexible franchise methods and relatively low thresholds. Comparing the franchise policies of various brands, merchants need to rationally choose the brand that suits their actual situation to avoid unnecessary troubles in the business process.
Product quality
The core product of a franchised milk powder store is milk powder, and merchants need to focus on the quality of the milk powder when joining. Excellent milk powder products need to meet the following conditions: reasonable ingredients, balanced nutrition, and no added preservatives and other harmful substances. When recommending some brands, you need to indicate whether the quality of the brand\’s milk powder products is acceptable.
Market prospects
When choosing a franchise brand, the market prospects of the milk powder industry are also important. Market prospects are one of the important factors for merchants to decide to join a certain brand. The milk powder industry is a continuously developing industry, and the overall market growth rate is relatively fast. At the same time, with the introduction of the two-child policy, more families in the market are joining the army of purchasing milk powder. Therefore, the market prospect of joining a milk powder store is still very good. In addition, merchants also need to consider whether the brand has enough sense of innovation and whether it can occupy an advantageous position in future market competition.
Summary
When choosing a milk powder franchise brand, merchants need to consider many factors such as brand strength, franchise policy, product quality, and market prospects. Taking these factors into consideration, brands such as Mead Johnson and Abbott are quite strong and suitable for franchisees with higher thresholds; brands such as Xinshusi are suitable for franchisees with relatively low thresholds. At the same time, brands such as BabyTree and Mingyi International have performed well in terms of market prospects and innovation. In short, in the process of choosing a franchise brand, merchants need to choose the most suitable one based on their actual situation.Only through brand can you obtain stable wealth gains.
